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In This Issue

7 ‘must-dos’ this fall for a spectacular 2017

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Wow, another busy summer selling season in the books. I trust it was a good one for you and yet know that 2017 can be even better … if you’re willing to do the work. One major issue dealers share with me is they just don’t get the important work done in the offseason because it is just too darn ...

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Deck boats continue to appeal to boaters

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Seating more passengers than a bowrider and easier to tow than a pontoon, deck boats continue to appeal to boaters Designed to blend the generous seating capacity and family-friendly layout of a pontoon boat with the familiar look and easy trailering of a traditional runabout, deck boats would appear to offer boaters an ideal compromise between practicality and performance. They ...

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Boat manufacturing development and design evolves

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Since the economic downtown, the boating industry has transformed and, along with it, so has the boatbuilding process. Manufacturers are working to provide high-quality products that are affordable, meet the needs of consumers, attract existing and new audiences, all while maintaining safety and regulatory compliance and keeping their own costs down. It’s a lot to juggle. However, this sea change ...

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Market Trends: Freshwater fishing boats growing larger, more sophisticated

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For years, recreational fishing has ranked as the single most popular activity that people enjoy from a boat. According to the National Marine Manufacturers Association and the Recreational Boating and Fishing Foundation, that remains true today. In its Special Report on Fishing published last year, the RBFF notes that no fewer than 46 million Americans participated in recreational fishing during ...

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Additives offer fuel solutions

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But be wary of unrealistic claims, manufacturers say  There are plenty of additives out there for the marine industry, promising to solve all of your fuel woes. But with little in the way of regulation or consistent, reliable testing, boaters and service personnel alike need to be cautious about what they use and recommend, manufacturers say. “Everybody makes a lot ...

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Ethanol repair issues growing

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More readers report ethanol-related engine damage Ethanol continues to be a major cause of engine damage and other repair issues, prompting concerns about the growing use of E15. That’s according to the latest survey of Boating Industry readers. We surveyed readers of our print and digital products about ethanol and other service department challenges in April and May. Respondents were ...

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7 steps to creating successful events

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For marine businesses looking to create successful events, there is one simple tactic: plan ahead. Any event that is intended to make an impact on customers should take weeks to organize, develop and execute. “To have any successful event, you have to plan far enough in advance,” said Dave Commander, president of Russell Marine, the Boating Industry Top 100 Best ...

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The educational spectrum of a boat buyer

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Have you ever considered the boat buying process from the buyer’s point of view? What is their experience? What stages do they go through? And, most importantly, how can you use these insights to deliver exactly what they want and need at each stage? That’s exactly why I share the “Educational Spectrum of a Boat Buyer” as one of the ...

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At the helm: Where your buyers live

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Spend much time at any industry meeting these days and the subject of Millennials is likely to come up. And rightfully so: selling to this now-largest generation is going to be key to the future success of the boating industry. At the same time, reaching this cohort has proven challenging. They buy differently, live differently and play differently than even ...

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