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Is 2014 the year your best employees set sail?

Most companies have had it pretty easy the last several years in managing employee turnover and keeping the team happy.With a recession that made employment conditions tough and an industry depression that made the situation downright desperate, most people have been happy simply to have a job.Too many companies have taken advantage of this to see just how much they ...

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Getting retail right

I was recently reminded of what a critical role the retail experience plays in how a brand is perceived and how hard it is to get it right. Over the holidays, I was surprised and delighted to receive two very generous presents: a 48-GB Kindle Fire HDX and a 16-GB iPad Air. Either tablet would have been an awesome gift ...

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How NOT to compete on price

During the Marine Dealer Conference & Expo, there was one phrase from branding expert David Avrin that really stuck with me. “If you’re being hammered on price,” he said, “your customer doesn’t see a big difference between you and your competitors.” That’s never something you want to hear. Some of us may say to ourselves, “I need to train my ...

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At the Helm: Looking forward in 2014

We take a look at the 2014 industry forecast in this issue and it’s one that points to another year of growth. From industry leaders to the readers of Boating Industry, the industry seems optimistic about what this year holds. With most economists predicting overall growth in GDP this year, steady increases in the housing market and a slowly recovering ...

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Saluting the industry’s best

There’s probably no better sign of the industry’s recovery than this year’s Top 100 competition. Not only were applications up by more than 15 percent from 2012, the quality was through the roof. We were constantly wowed during the judging by the accomplishments of our industry. We’ve called out several stats about the Top 100 individually and as a group ...

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At the Helm: The Millennial wave

We spend a lot of time in the marine industry talking about reaching that next wave of younger customers. Just as important, though, as preparing for them outside your company is preparing for them inside. Whether you call them Millennials, Echo Boomers or Generation Y, this generation of employees represents an unprecedented shift in the makeup of the workforce. There ...

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How to do less, better

Many of us share the same problem. When it comes to our work, we want to do it all. Of course, we’re smart enough to know that we can’t. But knowing often isn’t enough to change our behavior and stop us from trying to do what we know is impossible. We take on more and more because we love what ...

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At the Helm: Your critical edge

If you’ve never been to the Marine Dealer Conference & Expo, this is the year to do it. Simply put, if you care about the success of your business, you need to be there. (MDCE is produced by Boating Industry and the Marine Retailers Association of the Americas.) What makes it so important that you join us for MDCE 2013, ...

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At the Helm: Get social

Way back in 2009, I first started presenting to business owners on the topic of social media. The reaction back then to this new-fangled technology was predictably confused. I was often asked why companies should spend their time worrying about social media. After all, the user numbers were miniscule: Twitter, for example, had fewer than 10 million users in January ...

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Lobbying for a change

Regardless of political affiliation, I don’t think many Americans that content with the state of the economy or the health of the federal government these days. But there is only so much you can do. You have work of your own, right? Running a marine business is a tough job. A full-time job. Here’s the trouble with that attitude – ...

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