Home » Features » Columns (page 5)

Columns

At the Helm: Squeezing the middle

In our research and interviews for this month’s industry forecast article, we’re seeing continued, steady growth in the boat market. Unit sales are up in the mid-to-high single digits, with similar growth projected for next year. It’s a growth trend that started several years ago, and it’s certainly better than the alternative. But underlying that growth is the growing concern ...

Read More »

At the Helm: A celebration of the best

This month, for the 11th time, we recognize the Top 100 boat dealers for their success and dedication to the industry. And what success it has been. It’s safe to say that the Top 100 dealers have not been this healthy for quite a long time. The Top 100 and Hall of Fame dealers accounted for $2.58 billion in total ...

Read More »

“Generation Why” … Tips for managing Millennials

Much has been written about what it takes to attract and retain Millennial customers, but what does it mean for dealers and manufacturers who manage employees ranging in age from 14 to 34? There’s no denying that they’re extremely important to everyday operations but effectively managing them calls for some extra finesse. The reality is you can’t treat everyone the ...

Read More »

At the Helm: The Millennial conundrum

We spend a lot of time talking about Millennials in this industry and it’s no mystery why, with an estimated 75.3 million of them in the United States. That makes them the largest living generation, and by the time they peak at an estimated 81.1 million in 2036, they’ll be the largest ever. At the same time, they’ve been one ...

Read More »

At the Helm: Go where your customers are

The simplest way of looking at social media and other digital marketing is to think of it like any other type of marketing: If your customers are there, you need to be there. In this month’s cover story, Digital Fitness Plan, Brianna Liestman and Nicholas Upton take a look at some of the important info you need to know to ...

Read More »

At the Helm: Top 100 – The Second Decade

As we head into the 2015 Top 100, we get ready to celebrate our second decade of recognizing the best dealers in North America. If you’re a long-time reader of Boating Industry, you’re familiar with the benefits of participation: marketing perks, access to benchmarking statistics, networking with the best dealers and more. But one of the most important facets of ...

Read More »

At the Helm: Reaching new markets

Change is here, whether you like it or not. That shouldn’t even be a topic of discussion at this point. The country looks very different than it did 20 or 30 years ago. You can complain about that if you’d like and that’s certainly your right. Yes, there are things that were better 30 years ago. There’s many a day ...

Read More »

At the Helm: Industry outreach pays dividends

Watching what’s going on with the government – especially at the Federal level – can often be an agonizingly slow affair. I’ve often heard comments about how our industry issues never get addressed, so why get involved in efforts like the American Boating Congress. It’s easy to understand. There’s little doubt it’s a frustrating progress. Most of us are used ...

Read More »

The brutal facts

It’s not often that I read a book twice. So when the MRAA team was recently assigned “Good to Great” by Jim Collins, I wasn’t exactly excited. But once I got started, all that changed. The second time around, this classic seems even more relevant to the issues our industry is facing. In the book, the author and his team ...

Read More »

At the Helm: Embracing the social

You want to be where your customers are — that’s a pretty basic tenet of advertising and marketing. Putting your message in front of those most likely to buy isn’t exactly rocket science. So embracing social media makes more and more sense everyday. The Pew Center’s Social Media Update 2014, released in January 2015, only reinforces that: Social media users ...

Read More »