Home » Features » Columns (page 5)

Columns

Saluting the industry’s best

J-Sweet-web560x500

There’s probably no better sign of the industry’s recovery than this year’s Top 100 competition. Not only were applications up by more than 15 percent from 2012, the quality was through the roof. We were constantly wowed during the judging by the accomplishments of our industry. We’ve called out several stats about the Top 100 individually and as a group ...

Read More »

At the Helm: The Millennial wave

J-Sweet-web560x500

We spend a lot of time in the marine industry talking about reaching that next wave of younger customers. Just as important, though, as preparing for them outside your company is preparing for them inside. Whether you call them Millennials, Echo Boomers or Generation Y, this generation of employees represents an unprecedented shift in the makeup of the workforce. There ...

Read More »

How to do less, better

OLYMPUS DIGITAL CAMERA

Many of us share the same problem. When it comes to our work, we want to do it all. Of course, we’re smart enough to know that we can’t. But knowing often isn’t enough to change our behavior and stop us from trying to do what we know is impossible. We take on more and more because we love what ...

Read More »

At the Helm: Your critical edge

J-Sweet-web560x500

If you’ve never been to the Marine Dealer Conference & Expo, this is the year to do it. Simply put, if you care about the success of your business, you need to be there. (MDCE is produced by Boating Industry and the Marine Retailers Association of the Americas.) What makes it so important that you join us for MDCE 2013, ...

Read More »

At the Helm: Get social

J-Sweet-web560x500

Way back in 2009, I first started presenting to business owners on the topic of social media. The reaction back then to this new-fangled technology was predictably confused. I was often asked why companies should spend their time worrying about social media. After all, the user numbers were miniscule: Twitter, for example, had fewer than 10 million users in January ...

Read More »

Lobbying for a change

OLYMPUS DIGITAL CAMERA

Regardless of political affiliation, I don’t think many Americans that content with the state of the economy or the health of the federal government these days. But there is only so much you can do. You have work of your own, right? Running a marine business is a tough job. A full-time job. Here’s the trouble with that attitude – ...

Read More »

At the Helm: Are you paying attention?

J-Sweet-web560x500

As part of my research for this issue, I recently spent a lunch hour listening to a webinar for small businesses on the Affordable Care Act (aka Obamacare). What I heard surprised and scared me. I don‘t mean the details of the changes in our healthcare system – those I already knew about. It was the questions coming from the ...

Read More »

How to be memorable

It was the end of a long, but fun afternoon, and my husband had our youngest son snuggled in his arms as he walked down the hall to our hotel room. Along the way, a housekeeper smiled at them and asked my husband about his day. When she heard that the four of us were on a family vacation, she ...

Read More »

Hungry for it

OLYMPUS DIGITAL CAMERA

Like so many kids, my eight-year-old son looks out the window and daydreams about being outside on the slopes, in the woods, at the beach, on the playground and in the water when he’s supposed to be doing his schoolwork. He is in second grade, but when we talk about his future as a grown-up, you can already sense his ...

Read More »

At the Helm: Boating’s next wave

J-Sweet-web560x500

In this month’s issue, we write about the next wave of boating leaders – those young leaders who have decided to go beyond leading their own companies to giving back to the industry through association involvement. The 14 members of the Young Leaders Advisory Council (or YLAC) of the Marine Retailer’s Association of the Americas are all under 40 years ...

Read More »