At the Helm: Your year to be recognized

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Jonathan Sweet, Editor in Chief
January 21, 2016

Every year, the Boating Industry Top 100 recognizes the best boat dealers in North America. And every year hundreds of companies start the application process, only to run out of time as business picks up in the spring with more sales, launches and more. We have a great group of companies on the Top... Read more »

At the Helm: Squeezing the middle

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Jonathan Sweet, Editor in Chief
December 30, 2015

In our research and interviews for this month’s industry forecast article, we’re seeing continued, steady growth in the boat market. Unit sales are up in the mid-to-high single digits, with similar growth projected for next year. It’s a growth trend that started several years ago, and it’s certainly... Read more »

At the Helm: A celebration of the best

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Jonathan Sweet, Editor in Chief
December 1, 2015

This month, for the 11th time, we recognize the Top 100 boat dealers for their success and dedication to the industry. And what success it has been. It’s safe to say that the Top 100 dealers have not been this healthy for quite a long time. The Top 100 and Hall of Fame dealers accounted for $2.58 billion... Read more »

“Generation Why” … Tips for managing Millennials

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Bruce Van Wagoner, Guest Column
September 16, 2015

Much has been written about what it takes to attract and retain Millennial customers, but what does it mean for dealers and manufacturers who manage employees ranging in age from 14 to 34? There’s no denying that they’re extremely important to everyday operations but effectively managing them calls... Read more »

At the Helm: The Millennial conundrum

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Jonathan Sweet, Editor in Chief
September 16, 2015

We spend a lot of time talking about Millennials in this industry and it’s no mystery why, with an estimated 75.3 million of them in the United States. That makes them the largest living generation, and by the time they peak at an estimated 81.1 million in 2036, they’ll be the largest ever. At the... Read more »

At the Helm: Go where your customers are

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Jonathan Sweet, Editor in chief
June 9, 2015

The simplest way of looking at social media and other digital marketing is to think of it like any other type of marketing: If your customers are there, you need to be there. In this month’s cover story, Digital Fitness Plan, Brianna Liestman and Nicholas Upton take a look at some of the important... Read more »

At the Helm: Top 100 – The Second Decade

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Jonathan Sweet, Editor in Chief
May 1, 2015

As we head into the 2015 Top 100, we get ready to celebrate our second decade of recognizing the best dealers in North America. If you’re a long-time reader of Boating Industry, you’re familiar with the benefits of participation: marketing perks, access to benchmarking statistics, networking with... Read more »

At the Helm: Reaching new markets

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Jonathan Sweet, Editor in Chief
April 1, 2015

Change is here, whether you like it or not. That shouldn’t even be a topic of discussion at this point. The country looks very different than it did 20 or 30 years ago. You can complain about that if you’d like and that’s certainly your right. Yes, there are things that were better 30 years ago.... Read more »

At the Helm: Industry outreach pays dividends

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Jonathan Sweet, Editor in Chief
March 3, 2015

Watching what’s going on with the government – especially at the Federal level – can often be an agonizingly slow affair. I’ve often heard comments about how our industry issues never get addressed, so why get involved in efforts like the American Boating Congress. It’s easy to understand.... Read more »

The brutal facts

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Liz Walz, Contributing Writer
March 3, 2015

It’s not often that I read a book twice. So when the MRAA team was recently assigned “Good to Great” by Jim Collins, I wasn’t exactly excited. But once I got started, all that changed. The second time around, this classic seems even more relevant to the issues our industry is facing. In the book,... Read more »

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