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At the Helm: Products, products and more products

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New product is what makes our industry go. Whether it’s new boats, new engine technology or new accessories, innovative products drives boat sales. It’s also one of the areas that, in our annual reader surveys, you tell us you want to see more of. That’s why we’ve made the commitment to increase our product coverage here in the magazine and ...

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The difference between selling and marketing

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When asked to write a column on sales and marketing for Boating Industry, it was an unexpected honor. After a week of trying to decide how to begin, I figured the best way to start was to introduce myself and define two key terms. In 2008 after the mortgage meltdown, I made the difficult decision to close down my mortgage ...

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At the Helm: Your advocacy matters

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What is your top challenge in your business? Tracking down more business? Acquiring the capital to grow? Finding and keeping great employees? Whatever it is, there’s a very good a chance that you can find a government or regulatory issue at its core. Sure, there are societal and economic reasons that boating has declined in popularity from its peak, but ...

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A crack in the ethanol armor?

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Editor's note: An earlier version of this print column appeared as a blog on BoatingIndustry.com. The Renewable Fuel Standard (and the increased use of ethanol it requires) has long been a concern for the boating industry. Study after study by the industry has shown the damage E15 can cause to marine engines and other small engines. And recent decisions by ...

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At the Helm: Your year to be recognized

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Every year, the Boating Industry Top 100 recognizes the best boat dealers in North America. And every year hundreds of companies start the application process, only to run out of time as business picks up in the spring with more sales, launches and more. We have a great group of companies on the Top 100 every year, and we’re proud ...

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At the Helm: Squeezing the middle

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In our research and interviews for this month’s industry forecast article, we’re seeing continued, steady growth in the boat market. Unit sales are up in the mid-to-high single digits, with similar growth projected for next year. It’s a growth trend that started several years ago, and it’s certainly better than the alternative. But underlying that growth is the growing concern ...

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At the Helm: A celebration of the best

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This month, for the 11th time, we recognize the Top 100 boat dealers for their success and dedication to the industry. And what success it has been. It’s safe to say that the Top 100 dealers have not been this healthy for quite a long time. The Top 100 and Hall of Fame dealers accounted for $2.58 billion in total ...

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“Generation Why” … Tips for managing Millennials

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Much has been written about what it takes to attract and retain Millennial customers, but what does it mean for dealers and manufacturers who manage employees ranging in age from 14 to 34? There’s no denying that they’re extremely important to everyday operations but effectively managing them calls for some extra finesse. The reality is you can’t treat everyone the ...

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At the Helm: The Millennial conundrum

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We spend a lot of time talking about Millennials in this industry and it’s no mystery why, with an estimated 75.3 million of them in the United States. That makes them the largest living generation, and by the time they peak at an estimated 81.1 million in 2036, they’ll be the largest ever. At the same time, they’ve been one ...

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At the Helm: Go where your customers are

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The simplest way of looking at social media and other digital marketing is to think of it like any other type of marketing: If your customers are there, you need to be there. In this month’s cover story, Digital Fitness Plan, Brianna Liestman and Nicholas Upton take a look at some of the important info you need to know to ...

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