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Features and Columns

SeaArk Boats hosts employee appreciation day

On July 15, SeaArk Boats hosted an employee appreciation event.  The event consisted of a fishing tournament, various outdoor games, horseshoe competition, boat rides and lunch. Employees also received free t-shirts and hats as well as a variety of door prizes that were given out throughout the event. The winners of the fishing tournament were Jodie and Kennedie Prince who ...

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Zinke, members Congress host events to highlight outdoor recreational industry

On Tuesday, July 18, Secretary of the Interior Ryan Zinke, members of Congress, and senior members of the outdoor recreation industry will meet at the U.S. Department of the Interior for a discussion about using public-private partnerships to improve visitor experiences on public lands and waters and help reduce the department’s maintenance backlog. The event will also include a showcase ...

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Yamaha Marine announces “Power the Summer” outboard sales event

Yamaha Marine Group announced the “Power the Summer” outboard sales event, an offer that is available from now until Aug. 31. “The ‘Power the Summer’ sales event gives customers the opportunity to purchase eligible, select, new Yamaha four-stroke outboards from our F2.5 through the F300,” said Dale Barnes, division manager, marketing, Yamaha Marine Group. “This promotion provides a great way ...

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Uniesse Marine Group, LLC acquires Uniesse Marine S.P.A.

Uniesse Marine Group, LLC, a Miami-based motor yacht company, announced the acquisition of the assets of Uniesse Marine S.P.A. of Italy. Terms of the transaction are not disclosed. Uniesse has sold more than 500 yachts around the world for over a quarter century. The acquisition was led by Miami-based SMB Investor David Schwedel. The company will be operated by both ...

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Super simple Facebook strategy

How’s your season going so far this year? I hope you’ve been delivering a ton of boats and have dozens and dozens of happy clients hitting the water as the summer is in full swing. During this time of year, it can be challenging at times to keep on top of your marketing. And if you don’t have a dedicated ...

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Top 100 dealers retain employees through retirement savings

When it comes to finding and keeping good employees, Top 100 dealers are the businesses that just get it. They are willing to make investments that keep their employees happy, show they value their teams and provide the means for those individuals to have a life outside their job. Providing a retirement savings plan is a key component to achieving ...

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Live streaming and story platforms lead social media trends

Social media moves fast. Once you think you’ve got it mastered, there’s a new trend or platform to learn. And your customers are moving right along with it – they want information in the palm of their hand, right in the moment, and what they consider “engaging content” is constantly changing.  One of the major shifts in social media trends ...

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