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Practical and profitable 2018 marketing plans

One of the most profitable planning projects you can invest in is to create a yearly marketing plan. I’m not talking about a business school type plan that sits on the shelf and will make an MBA professor giddy, but rather a marketing plan that will be followed throughout the season and lead to larger more predictable profits. To help ...

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Boatsetter positioned for future growth with recent consolidation

The boat sharing marketplace has experienced consolidation over the past two years. In 2015, Boatsetter and Cruzin announced they were merging companies, under the Boatsetter name with Cruzin’s look and feel. And last month, Boatsetter acquired Boatbound. With the newest acquisition, Boatsetter will be doubling its inventory and entering new markets. “Our mission is to make boating available to anyone, ...

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Boat, marine industry unites in spearheading Hurricane Harvey support effort

Boatbuilders, engine manufacturers, marinas and dealers were united in rescue and support efforts the week following Hurricane Harvey. In a four-day period, many areas received more than 40 inches of rain as a historic storm system meandered over eastern Texas and adjacent waters, causing catastrophic flooding. The industry’s response to the first major hurricane to make landfall in the United ...

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Sales pitches that don’t sell

Sales pitches are shortcuts that save time and don’t require thinking. They’re the stock-in-trade of salespeople, rolling off the tongue easily and unconsciously. They once worked well with customers, but not so much today. Here are some of them: “How can I help you?” This one gets top billing on the list, and deservedly so. It’s leftover from the last ...

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BoatUS provides post-hurricane update on Texas recreational boat salvage

With Tropical Storm Harvey making its final Texas landfall and slowly dissipating, field reports assessing the damage to recreational boating are starting to arrive. The BoatUS Catastrophe Team reports that Aransas Pass, Port Aransas and Rockport in Texas were the hardest hit areas for recreational boats and marinas when the hurricane made its initial landfall. Salvage operations are underway in ...

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Well-wishers help Wayzata Marine founder Gary Briggs celebrate retirement

Customers, friends and industry well-wishers arrived in continuous waves to help Wayzata Marine founder Gary Briggs officially celebrate his retirement after 50 years in business. The Minnesota boating industry icon spent the better part of an August Saturday moving from table to table visiting and sharing stories dating back to 1967. That’s when Gary and Darlene Briggs opened Wayzata Lake ...

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Hagadone Marine Group mega center grand opening garners industry, community kudos

A grand opening gala for Hagadone Marine Group’s new mega marine center in Coeur d'Alene, Idaho, attracted a high level of community and industry interest earlier this month. More than 1,000 people turned out for the celebration and received a personal welcome from owner Duane Hagadone. Chris Craft Boats Vice President Gavan Hunt, Volvo Penta North America OEM/Dealer Sales Manager ...

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Info-Link: Boat sales up 5 percent in July

Boat sales grew by about 5 percent in July, according to the latest Info-Link Bellwether report. The Bellwether report tracks sales of powerboats across the country based on new U.S. boat registrations on a rolling 12-month basis. Bellwether states are geographically dispersed states representing roughly half of the US boat market (varies by market segment and time of year). Boat ...

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Iconic Marine Group welcomes “Hull Whisperer” Reggie Fountain

Last August, Iconic Marine Group announced its plans to restructure several boat brands, including Baja Marine, Donzi, Donzi Classic, Fountain Powerboats and Pro-Line. A year later, the company is getting ready to flesh out an additionally impressive announcement about joining ranks with powerboat racing’s King of Offshore. “When it comes to making a boat go, there’s nobody better than Reggie ...

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Smoker Craft building growth on export business

The international flavor at Smoker Craft’s 2018 dealer meeting was undeniable as the New Paris, Indiana-based boat manufacturer builds on its strong domestic market share with a renewed emphasis on export sales. The company, which manufactures aluminum fishing boats, fiberglass runabouts, surf boats and pontoon boats under its Smoker Craft, Starcraft, Starweld, Sylvan and SunChaser brands, welcomed representatives from more ...

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