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Give your dealership a local, national and social presence with LotVantage

LotVantage 158X110

LotVantage is the leading provider in digital marketing solutions for marine dealerships looking to have a local, national, and social presence. We focus on sites that consumers frequently visit, but are typically labor intensive for dealerships to get their inventory listed. Our software uses data to drive inventory and content decisions to craigslist, eBay and Social Media. Through Intelligent ads, ...

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Brownell Hydraulic Stern Drive Installation Jack


Brownell Boat Stands, Inc., manufacturer of the iconic solid steel boat stand system that revolutionized out-of-water boat storage sixty years ago, has recently introduced a new product on its way to becoming an industry standard. Brownell’s new Hydraulic Stern Drive Installation Jack (Model # SD3) simplifies stern drive removal and installation. The jack adjusts on 3 axes, making a once ...

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The API Scan Tool 4000


API Marine’s Scan Tool 4000 is the "must-have" tool for mechanics and dealers. It provides quick and reliable diagnostic information on the most common makes and models of marine propulsion systems—and costs only a fraction of existing scan tools currently on the market. Smaller repair shops can now be competitive with larger dealers by providing the same diagnostic services, which ...

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Infinity PRV350 by Prospec Electronics


The Infinity PRV350 is the latest marine receiver unveiled by Prospec Electronics for 2015. Given today’s dash cosmetics in the automobile world, Prospec designed this stereo with the car market in mind. It is a well known fact that boat OEMs look to the automobile industry for the latest in colors and design. Thus, it only makes sense that with ...

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New VDO Allentare Gauges deliver legendary quality, craftsmanship and fresh, new styling at competitive pricing

VDO Allentare Gauges

Continental Commercial Vehicles & Aftermarket, manufacturer and supplier of VDO OE-engineered instrumentation and accessories for the marine market, and the maker of the world renowned VDO Viewline Instruments, has just launched the VDO Allentare marine gauge line. This new instrument range features the craftsmanship and quality you expect from VDO, plus new bold styles - all at a very competitive ...

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SeaDek discusses growth, innovation

SeaDek Marine Products, which manufactures non-slip pads and other products out of its Florida plant, has experienced remarkable growth over the last few years. Earlier this year, the company moved into a new 72,000-square-foot facility and has added dozens of employees. SeaDek was also recently named one of 50 “Florida Companies to Watch” by the Edward Lowe Foundation. We recently ...

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Dealer network, Nautique Cares help company stand out from the crowd

Nautique Boat Company and its predecessors have been building boats in Florida for nearly 90 years, but the company continues to innovate and advance the industry. Mike Yauch and Greg Meloon recently shared their thoughts about what sets Nautique apart, from its dealer network to products to the Nautique Cares initiative. What makes your dealer network unique? Our dealers are ...

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My-Villages stays on growth trajectory


From its acquisition of DockMaster and new partnerships with boat builders and dealers for its The Boat Village online service, My-Villages continues to grow. Kevin Hutchinson, founder and CEO of My-Villages, shared some insights on where the company is headed and how he thinks it can reshape the way the industry manages service. For people who aren’t aware of The ...

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Dealerships can make money on finance and cash deals

When a customer is ready to purchase his boat he has the option of paying cash or financing the unit. More than likely you are hoping he is going to finance with your dealership because you have the opportunity to make additional profit through finance reserve and products such as extended service contracts, credit life and GAP protection. However, if ...

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