Good indications

By Tom Kaiser
June 19, 2014

It’s Top 100 time here at Boating Industry, as applications from the program are flying their way into our inboxes. Before beginning the arduous task of going through the applications with a fine-tooth comb, it’s a fun opportunity to touch base with everybody who applied last year. Through phone... Read more »

Number Cruncher Appreciation Day

By Tom Kaiser
June 10, 2014

In nearly any modern industry there’s a diverse spectrum of players involved. On one end, you’ve got the do-ers — the boots on the ground that are making products, working with customers, tech support — and on the other you’ve got the data-driven analysts that view things from an aerial perspective.... Read more »

Q&A: Lisa Almeida, Freedom Boat Club

By Tom Kaiser
June 3, 2014

A few weeks ago I wrote a blog titled, Capturing Millennials, about the fundamental lifestyle shifts that have kept many members of the Millennial generation out of the boat buying market. I argued that it’s not for a lack of interest in boating, but that other demands take precedent over a nonessential,... Read more »

Busy in lake country

By Tom Kaiser
May 27, 2014

Anecdotal observations are only worth pennies on the dollar, but I’ve returned to the city with a few positive reflections after a holiday weekend spent on the water. First and foremost, boots on the ground suggest that, even though the water is still very cold, more boaters than average were out on... Read more »

What are you worried about?

By Tom Kaiser
May 20, 2014

Times are rosy in the boating world at present. Sales numbers have been higher in the past, but the marine industry is a leaner, meaner machine than anytime in recent history. While things aren’t perfect, notably the generally dismal weather and the western drought, it’s important to put the present... Read more »

Capturing Millennials

By Tom Kaiser
May 13, 2014

At 32 years old, I’m a pretty typical Millennial. I rent a house, drive a six-year-old car, will be paying off college debt for several more years and the idea of buying a recreational item like a new motorcycle, snowmobile or boat is incomprehensibly far into my future. It’s not that I don’t... Read more »

The automated boat: Tech to radically modernize tomorrow’s boats

By Tom Kaiser
May 6, 2014

Our level of technical sophistication is getting extravagant. We’ve solved so many big problems, that much of our advancements are high-tech cherries atop the cakes of necessity. That doesn’t mean that the days of jaw-dropping, awe-inspiring advancements are over. In fact, many techno-swamis see... Read more »

Talk About Tech

By Tom Kaiser
April 29, 2014

With products like Volvo Penta’s Glass Cockpit, Simrad’s Chartplotter and B&G’s H5000 multifunction displays, and the still-amazing joystick controls, the marine industry has finally caught up with the technology available in the rest of modern living. It’s stunning what these multifunction... Read more »

Plan your sales game

By Tom Kaiser
April 24, 2014

In reporting on a feature about sales training for the June issue of Boating Industry, one word has risen to the surface: consistency. It’s the bedrock of a smart sales department. Picture two different customers walking into your dealerships on different days. Will they learn the same things about... Read more »

Pretending it is summer

By Tom Kaiser
April 17, 2014

You’re probably sick of hearing about all the snow in northern states — it’s still snowing — but no matter where you’re at in the U.S. (with a few exceptions I choose to ignore) it’s not as summery as we’d like. Some have talked about pent-up, cabin fever-driven demand this season, but... Read more »

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