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Tom Kaiser

Good indications

It’s Top 100 time here at Boating Industry, as applications from the program are flying their way into our inboxes. Before beginning the arduous task of going through the applications with a fine-tooth comb, it’s a fun opportunity to touch base with everybody who applied last year. Through phone calls and emails, we get to hear from owners and managers ...

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Number Cruncher Appreciation Day

In nearly any modern industry there’s a diverse spectrum of players involved. On one end, you’ve got the do-ers — the boots on the ground that are making products, working with customers, tech support — and on the other you’ve got the data-driven analysts that view things from an aerial perspective. One can identify these number crunchers by their fine suits, shiny ...

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Q&A: Lisa Almeida, Freedom Boat Club

A few weeks ago I wrote a blog titled, Capturing Millennials, about the fundamental lifestyle shifts that have kept many members of the Millennial generation out of the boat buying market. I argued that it’s not for a lack of interest in boating, but that other demands take precedent over a nonessential, fun purchase. Paying down student loans, buying a ...

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Busy in lake country

Anecdotal observations are only worth pennies on the dollar, but I’ve returned to the city with a few positive reflections after a holiday weekend spent on the water. First and foremost, boots on the ground suggest that, even though the water is still very cold, more boaters than average were out on the water taking advantage of a beautiful Memorial ...

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What are you worried about?

Times are rosy in the boating world at present. Sales numbers have been higher in the past, but the marine industry is a leaner, meaner machine than anytime in recent history. While things aren’t perfect, notably the generally dismal weather and the western drought, it’s important to put the present moment in context. In the “this is good” column, inventories ...

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Capturing Millennials

At 32 years old, I’m a pretty typical Millennial. I rent a house, drive a six-year-old car, will be paying off college debt for several more years and the idea of buying a recreational item like a new motorcycle, snowmobile or boat is incomprehensibly far into my future. It’s not that I don’t want the trappings of the American Dream. Like ...

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The automated boat: Tech to radically modernize tomorrow’s boats

Our level of technical sophistication is getting extravagant. We’ve solved so many big problems, that much of our advancements are high-tech cherries atop the cakes of necessity. That doesn’t mean that the days of jaw-dropping, awe-inspiring advancements are over. In fact, many techno-swamis see countless revolutions on the horizon and, similarly, marine industry watchers are working on some amazing stuff. ...

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Talk About Tech

With products like Volvo Penta’s Glass Cockpit, Simrad’s Chartplotter and B&G’s H5000 multifunction displays, and the still-amazing joystick controls, the marine industry has finally caught up with the technology available in the rest of modern living. It’s stunning what these multifunction systems can do, and how good they look while doing it. With smartphones, intelligent homes, autonomous cars, location-aware watches ...

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Plan your sales game

In reporting on a feature about sales training for the June issue of Boating Industry, one word has risen to the surface: consistency. It’s the bedrock of a smart sales department. Picture two different customers walking into your dealerships on different days. Will they learn the same things about your business, its services and the products you sell? Will they ...

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Pretending it is summer

You’re probably sick of hearing about all the snow in northern states — it’s still snowing — but no matter where you’re at in the U.S. (with a few exceptions I choose to ignore) it’s not as summery as we’d like. Some have talked about pent-up, cabin fever-driven demand this season, but what is your dealership or marina doing to capitalize ...

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