Blogs
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Top 5 Signals That Your Social Marketing Plan Has Gone Astray
Unlike more “traditional marketing plans,” social planning clashes against conservatism. In a realm that moves so darn quickly, your social…
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Ideas are Currency
Does success follow a company that decides to replicate or assimilate someone else's products? Imitation is the sincerest form of…
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Summer 2010: How’s it going?
An estimated 65,000 to 70,000 people, and 7,000 boats, attended the AquaPalooza 2010 Signature Event near Austin, Texas a couple…
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PR case study: Apple’s iPhone response
It's interesting to see how a huge company like Apple (which has been riding a wave of positive buzz in…
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Analysts weigh in on the recovery
The year 2010 will represent the low point in new unit sales as a percent of total unit sales for…
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Remember Your First Time?
While that may not be possible for every customer, it may be a good idea to try to go the…
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Online presence: How do boat dealers compare?
Fill in the blanks to this statement: “The boating industry lags behind the _______ industry by ___ months/years.” We’ve all…
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Manufacturers get creative with inventory
Obviously dealers will not be stocking inventory at the levels they did in the past for a long time, if…
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’09 unit sales: Just how bad was it?
We’re wrapping up our annual Market Data Book this week, getting all the pages ready to send off to our…
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