Blogs
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Is American Express Your Competitor?
By Jeff Scherer, Lifestyle Integrated Inc. – When I started in marine marketing over 10 years ago, we preached the…
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Pride: A Core Value for Sustaining Success over the Long Term
By Dan Coughlin, The Coughlin Co. – Pride has gotten a bad rap over the years. First, it got lumped…
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Cloning Customers with Customers – Part 2
By Jim Ackerman, President of Ascend Marketing – In our last column we suggested that the hit-and-miss approach to referral…
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Cloning Customers With Customers
Don’t you love it when someone walks into your dealership and says, “My friend Alex told me all about you…
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Referral Hearty Deck Party…
What does it cost you to acquire a new customer? It’s important to know, it’s easy to figure out, and…
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The Advantages of Disadvantages
By Dan Coughlin, The Dan Coughlin Co. — Many great achievements can be traced back to overcoming disadvantages. Many great…
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Build Your Hub to Sustain Business Success
By Dan Coughlin, The Dan Coughlin Co. — On January 9, 2001 Steve Jobs explained what would become one of…
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Need a loan? Turn to your (online) peers
Brent Renneke, associate editor, Boating Industry – The worst of the recession has passed (or at least we hope so),…
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Turning “Dot-com” into “Dot-boats”
Brent Renneke, associate editor, Boating Industry – Just as boating businesses are starting to become comfortable with social media, another…
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