Home » Blogs (page 5)

Blogs

Revisiting 6PAX restrictions key to industry growth

chris-oetting

Boating is a lifestyle that everyone should have the opportunity to experience. The mission of our industry is to share the boating experience with as many people as possible, regardless of age, socioeconomic status, or background. It is widely agreed upon by people within the industry that one of the largest hurdles impeding that is affordability. When this topic comes ...

Read More »

The ‘real unemployment rate’ revisited

Jay_Sweet_blog

Late last year, I wrote about the U-6 vs. U-3 unemployment rates from the Bureau of Labor Statistics that can offer a better view of unemployment. (A quick recap: The U-3 is the headline number we see reported every month. It doesn't include those who are underemployed or those who have given up looking for a job. The U-6, on ...

Read More »

Blending your marketing tactics

lauren mclean headshot

Consistency is important when it comes to advertising your dealership. You want to present a clear, consistent image and message to your customers. You also don’t want to put all your eggs in one basket – while it’s great to be super active on Facebook, for example, you also want to have a strong presence in your customers’ email inboxes. ...

Read More »

Investors like businesses with fewer assets

Brianna-Liestman

A recent study from the Harvard Business Review shows that investors today prefer companies with fewer physical assets. That is not great for the boating industry. HBR looked at the 2015 S&P 1500 Index, a mix of small-, medium- and large-cap stocks, and separated the index based on industry sector. Then, HBR examined each industry’s average percentage of physical assets ...

Read More »

Honda emphasizing culture, brand as keys to growth

Jay_Sweet_blog

I headed down south earlier this week to spend some time at the Honda Marine media event. Honda hosted a group of boating journalists ahead of its dealer meeting on Lake Lanier, north of Atlanta. The company introduced three new models, which I wrote about earlier. Beyond the products, though, what caught my attention was the attention the company continues ...

Read More »

21 states sue Department of Labor on overtime rule

Brianna-Liestman

Last week, 21 states sued the U.S. Department of Labor over the impending rule that would require employers to pay overtime to any salaried worker making less than $47,476 a year. Republican Nevada Attorney General Adam Laxalt filed the suit in the U.S. District Court in Eastern Texas, urging the court to block the implementation. Other plaintiffs include Alabama, Arizona, ...

Read More »

Your last chance for your MDCE Early Bird discount

Jay_Sweet_blog

If you're heading to this year's Marine Dealer Conference & Expo, you'll want to act by Friday to take advantage of the Early Bird discount. MDCE is December 5-8 at the Orange County Convention in Orlando and is produced by Boating Industry and the Marine Retailers Association of the Americas. Last year more than 1,100 industry professionals attended MDCE and ...

Read More »

To attract Millennials, hire tattooed employees

Brianna-Liestman

Are you looking to attract more Millennials to your business? Based on the results of our most recent survey, which will be featured in the October issue of Boating Industry, you definitely are. If you indeed are looking to bring in younger buyers, it may be time to hire more tattooed employees. A recent study was conducted with U.S. and ...

Read More »

Study: Latino population growth slowing, still significant

Jay_Sweet_blog

A new analysis of Census Bureau data by the Pew Research Center shows that the growth of the Latino population in the U.S. has slowed dramatically since the Great Recession. Between 2007 and 2014, the U.S. Hispanic population grew at 2.8 percent annually on average. From 2010 to 2014, it was just 2.4 percent, according to Pew. This was significantly ...

Read More »