Home » Blogs (page 5)

Blogs

Keys to launching a great website

What kind of first impression do you offer to your potential customers? You likely go to great measures to make sure your showroom is clean and organized, your sales staff are attentive and ready to help, and the coffee is always hot. But in 2017, is your physical dealership really serving as the first impression of your dealership? People are ...

Read More »

What not to learn from Uber

Yesterday, The New York Times announced that Uber had fired 20 employees amid an investigation into the ride sharing company’s workplace culture. The company has been under fire for what has been described as “deep-seated management and culture issues,” which have been brought to light as current and ex-employees have shared their stories. And they’re pretty bad. Perkins Coie investigated ...

Read More »

Boating, biofuels and dirty politics


Washington, D.C. is full of advocates. Some are very effective champions for important causes, but others get sucked into the maelstrom of competing special interests. Lately, I’ve seen a lot of the latter type represented among those who claim to serve boating enthusiasts but have become dupes of a well-funded fossil fuel campaign. Listening to these voices, you would think ...

Read More »

The confidence gap

I’ve been around boats my whole life, but even though I’m no stranger to the water I’ve never felt fully confident behind the wheel. It certainly doesn’t help that all my life if I’ve ever made the slightest error, a male relative or in-law has been right there to yell at me about what I’m doing wrong or take over ...

Read More »

Google’s game changer in online ad campaigns

Last week, Google made a pretty big announcement that will affect your business: its latest feature will be able to tell when consumers who clicked on an ad in search results made a credit or debit card purchase at a corresponding physical store. This helps advertisers better track the success of online campaigns. Google achieves this by working with credit ...

Read More »

Embracing technology trends to advance your business

No matter where we are in the world, our lives are connected through technology. Smartphones have evolved into the ultimate travel companion, housing all of your valuable information right at your fingertips. With this in mind, it is important for the marina industry to respond to this booming travel trend and capitalize on it to service our guests. At IGY ...

Read More »

American Boating Congress 2017

This week many of our industry’s leaders gathered in Washington, DC for the 2017 American Boating Congress. This is always an interesting week as our industry works together to understand, discuss and take action on key issues. My ABC week began in a meeting of the Recreational Boating Leadership Council. Led by the very capable Matt Gruhn, our council is ...

Read More »

Strategically manage your dealership’s online reputation

Customers are conducting online research prior to making a purchase and it plays such an important role in the customer journey. According to Vendasta, who’s core purpose is to help drive local economies, “85 percent of customers use the internet to research before marking a purchase.” Once a customer finds your dealership online, their next thought may be “can I ...

Read More »

How to be a customer service champion

The happiness and loyalty of your customers is not something to take lightly. Conventional business wisdom, according to LinkedIn, says that it costs 10 times as much to earn a new customer than to keep a current one. According to data from Accenture, more than half of consumers will end their loyalty to a particular business after having a poor ...

Read More »

How are you protecting your digital assets?

On Wednesday, the latest large cybersecurity issue reared its head with a phishing scam aimed at Google Docs/Gmail users. In this case, the scam tricked users into granting access to their Google account through a fake Google Docs link. It could then use that access to email others in the users' address books to spread itself. While this one seems ...

Read More »