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Watch out for your stupid gene

We all have our blindspots that get in the way of getting things done. Or as Ben Speciale says, we've all got those places where our "stupid gene" kicks in. If you've ever spent much time talking to the president of Yamaha Marine Group, you know he's passionate about the topic of workforce development and training -- and a pretty ...

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How long are your customers waiting on the phone?

Recently I called a dealership looking for a specific employee. The phone was answered promptly. I asked for the person by name and was put on hold. For five minutes! I thought about seeing just how long I would actually be on hold until someone checked on me, but the smooth jazz was starting to drive me bonkers, and I ...

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Women participation rate in labor force declining

Addressing the workforce issue in the marine industry will take more than introducing boating careers to potential employees. We have to address real barriers we have in reaching young people. One such barrier is reaching out to young women, who make up a large percentage of our potential workforce. Pew Research reports that women account for 46.8 percent of the ...

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Grab the attention of your phone-obsessed customers

These days, you can pretty much count on the fact that your dealership’s current and potential customers are on their phones all day, every day. With smartphones, most people are basically carrying their lives around with them wherever they go, and that includes their email inbox. More than half of emails are now opened on mobile devices, which makes sense ...

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What is omni-channel marketing?

The way your customers shop has changed drastically over the years and is continuing to change. Instead of picking up the Yellow Pages to find a local business or wandering into your dealership to browse your latest boats and accessories, shoppers today reach for the nearest device to learn about products and businesses online before visiting them in-store. With shoppers ...

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A new workforce

As we put our April issue to bed and await its arrival in mailboxes, the workforce problem in the marine industry is still taking up a significant amount of my brain space. What can we do to address the issue? How can we attract young people to working in the marine trades? One thing we absolutely need to do is ...

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Recreational boating and sportfishing infrastructures

The new administration is set on a mission with the promise of a massive rehab of our outdated national infrastructures that includes roads, bridges, railways, airports and a few others that need to be brought to standards that meet our present-day technology. Similar to what is being contemplated to address this country's internal infrastructures, the infrastructures for the recreational boating and sportfishing harbors and marinas also need to ...

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Benefits of aligning with strategic partners

With more than 5,000 megayachts in the world today, it is more important than ever that our industry continues to deliver high-quality services and unprecedented guest experiences. Many reputable brands have formed powerful networks of experienced, determined individuals that support, promote and influence the nautical tourism industry as a whole, but this is just the tipping point. The superyacht industry ...

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Millennials go outside, just not on boats

Millennials love spending time outdoors. Unfortunately, it seems many of them prefer spending that precious time in nature in a campsite, not on a boat. The 2017 North American Camping Report, an independent study supported by Kampgrounds of America, states an estimated 13 million U.S. households plan to do more camping in 2017 than in 2016, and more than one ...

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