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Sustaining a business to generate growth

tom-mukamal-heashot

As we take a close look at the industry, we see numerous vessel brands, management companies, training facilities, designers and everyone in between yearning to grow their businesses and help shape the yachting world of today. This drive and passion, while very much a substantial part of sustaining a successful business, is just the foundation. It is the long-term vision, ...

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Getting started on Snapchat

Brianna-Liestman

The parent company of Snapchat – Snap, Inc. – filed to go public with the Securities and Exchange Commission. It has an eye toward being valued at more than $30 billion. So if you thought Snapchat was just some silly trend for high schoolers, think again. As the social network continues to grow in immense popularity, it will become a ...

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Roomba maker going after invasive species (VIDEO)

Jay_Sweet_blog

Since the 1980s, the Lionfish, which is native to the Indian and Pacific oceans, has become an increasingly major problem in the Atlantic Ocean. It's just one of the major invasive species wreaking havoc. Now, iRobot (best know as maker of the automatic vacuum cleaner, the Roomba) is turning its attentions to dealing with invasive species and the Lionfish in ...

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Streamline your processes to prepare for overtime rule

Brianna-Liestman

Assuming none of the efforts to block or delay the overtime rule are successful, business owners will need to have all their ducks in a row in three weeks to make sure their employees are properly classified under the new standards from the Department of Labor. That’s not a lot of time to get organized. There is a lot you ...

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E-newsletters that turn readers into customers

lauren mclean headshot

At Dealer Spike Marine, we’ve covered the importance of email marketing many times – for example, here and here. But let’s also recognize the fact that many emails go unopened. People have become accustomed to receiving spam almost as often as regular emails. This makes the inbox less a resource of important, timely information and more like a random grab ...

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Opt outside on Black Friday

Brianna-Liestman

For the second year in a row, the sports co-op REI will close on Friday, Nov. 25 – Black Friday – in an effort to not “feed the Black Friday frenzy.” The move closes 149 stores and gives over 12,000 employees a paid day off, supported by a social media campaign #OptOutside. Despite the cold Minnesota weather, I participated in ...

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16 reasons to attend MDCE 2016

Jay_Sweet_blog

For boat dealers, the Marine Dealer Conference & Expo is one of your best options for growing and improving your business. It’s your opportunity to network, to learn more about management and raising your company to a new level. MDCE, produced by the Marine Retailers Association of the Americas and Boating Industry, is December 5-8 at the Orange County Convention ...

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Building a yachting destination

tom-mukamal-heashot

It is truly amazing to see the evolution of the marina industry today. Yachting venues such as Yacht Haven Grande and Rodney Bay Marina have transitioned from mere nautical equivalent parking and storage locations to luxurious vacation destinations in some of the most sought-after countries around the world. Boaters have become more selective in their yachting destination, yearning for more value-added ...

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Automate your inventories to stay competitive

Brianna-Liestman

The grocery industry and the boating industry are, on the surface, completely different from one another. After all, one is a need-based industry while the other is want-based. However, there is a lesson we can learn from the grocery industry’s resistance to change. According to an article in The Washington Post, the typical manager of a food retail shop is ...

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