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How to get a Verified badge for your dealership

Verifying your local business page (your dealership page) adds a layer of legitimacy to your social media presence can help customers feel more confident when they engage with your dealership on Facebook and increases your page’s visibility in search results. What is a verified page, you ask? For a local business page like a dealership, the verification symbol is a ...

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When dealership culture eats your business strategy for a snack

This blog was originally featured on PowersportsBusiness.com and has been republished with permission. Dealerships are made up of many complicated layers. Like most complex systems, there are parts you can see visibly and other parts are not easy to see with the naked eye. Because dealerships are complicated and complex systems, you often have to peel back the layers to truly understand ...

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Summer jobs don’t pay

A recent article on NPR compares the earning power of a summer job in 1982 versus 2017, and for many reasons it should concern the boating industry. In short, the article shows that an average college student receiving no help from parents needed to work either nine hours a day, seven days a week for three straight months or 16 ...

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Shifting ad spend to save money and achieve more sales

Ten years ago – or even five years ago, for that matter – when someone asked you how you were advertising your dealership, what would your answer have been? It’s likely that you were running ads in your local newspaper, on the radio, maybe you had a commercial on TV – if you were really wanting to make an investment, ...

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We are all stronger together

This blog was originally featured on PowersportsBusiness.com and has been republished with permission. Coexistence for us humans is so crucial today, as technology has made the planet we live on seem so small. Through understanding and cooperation, humans have grown to levels hardly imagined a generation ago. So if globally we can accomplish this, why does it seem so difficult ...

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Millennial spending

A recent blog post on InvestmentZen highlighted what Millennials make and how they can better budget their paychecks. It’s a neat infographic for any young person trying to figure out how to make those paychecks work better for them. At first glance, the infographic showing 30 percent of income should be going to personal spending, which for someone making $34,000 ...

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How marinas can benefit from BIG program funding

Boating is one of the more popular recreational activities in the world. In the United States alone, there are approximately 12 million registered boats to prove it, of which an estimated 560,000 are at least 26 feet long. When putting these numbers into perspective we begin to think of the incredible demand there is for marina operators to provide sufficient ...

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How manufacturers can leverage Facebook Lead Ads to drive customers

According to Facebook, consumers spend an average of 50 minutes per day on the social network. They are also using the internet to conduct pre-purchase research. Your brand is competing for attention not only with other manufacturers, but friends, family, groups and other types of business Pages. To be seen by your desired audience and make it easier for them ...

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What makes a Top 100 dealer?

Next week (June 26) is our deadline for the 2017 Boating Industry Top 100, the only independent ranking of boat dealers in North America. For those of you thinking about applying, now is the time to get started! I field a lot of questions about the Top 100 at press events and through interviews, and one that has come up ...

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Labor laws changing under Trump

Whether you think the impact of the Trump administration has been good or bad, what we can't deny is that it's a very different administration when it comes to labor laws and business regulations. As a business owner, it's important to keep up with all of these changes. Here are some of the key revisions to various rules and regulations ...

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