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Investors like businesses with fewer assets

Brianna-Liestman

A recent study from the Harvard Business Review shows that investors today prefer companies with fewer physical assets. That is not great for the boating industry. HBR looked at the 2015 S&P 1500 Index, a mix of small-, medium- and large-cap stocks, and separated the index based on industry sector. Then, HBR examined each industry’s average percentage of physical assets ...

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Honda emphasizing culture, brand as keys to growth

Jay_Sweet_blog

I headed down south earlier this week to spend some time at the Honda Marine media event. Honda hosted a group of boating journalists ahead of its dealer meeting on Lake Lanier, north of Atlanta. The company introduced three new models, which I wrote about earlier. Beyond the products, though, what caught my attention was the attention the company continues ...

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21 states sue Department of Labor on overtime rule

Brianna-Liestman

Last week, 21 states sued the U.S. Department of Labor over the impending rule that would require employers to pay overtime to any salaried worker making less than $47,476 a year. Republican Nevada Attorney General Adam Laxalt filed the suit in the U.S. District Court in Eastern Texas, urging the court to block the implementation. Other plaintiffs include Alabama, Arizona, ...

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Your last chance for your MDCE Early Bird discount

Jay_Sweet_blog

If you're heading to this year's Marine Dealer Conference & Expo, you'll want to act by Friday to take advantage of the Early Bird discount. MDCE is December 5-8 at the Orange County Convention in Orlando and is produced by Boating Industry and the Marine Retailers Association of the Americas. Last year more than 1,100 industry professionals attended MDCE and ...

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To attract Millennials, hire tattooed employees

Brianna-Liestman

Are you looking to attract more Millennials to your business? Based on the results of our most recent survey, which will be featured in the October issue of Boating Industry, you definitely are. If you indeed are looking to bring in younger buyers, it may be time to hire more tattooed employees. A recent study was conducted with U.S. and ...

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Study: Latino population growth slowing, still significant

Jay_Sweet_blog

A new analysis of Census Bureau data by the Pew Research Center shows that the growth of the Latino population in the U.S. has slowed dramatically since the Great Recession. Between 2007 and 2014, the U.S. Hispanic population grew at 2.8 percent annually on average. From 2010 to 2014, it was just 2.4 percent, according to Pew. This was significantly ...

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Find a young mentor

Brianna-Liestman

A recent editorial piece written by Phyllis Korkki of The New York Times caught my eye this week, as the titled offered a very intriguing question and response: “What Could I Possibly Learn From a Mentor Half My Age? Plenty.” The article discusses the benefits of reverse mentorship and chronicles her process being mentored by a young editor with more ...

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iPhone 7 will be water-resistant

Brianna-Liestman

Rarely does the announcement of Apple’s latest phone have a huge impact on our industry. After all, we’re trying to get people off their phones and on the water. However, Apple’s introduction yesterday of the iPhone 7 and 7 Plus will certainly impact the boating industry: The new phones are now, according to Apple, water-resistant. The new models are able ...

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Why Instagram matters for your dealership

lauren mclean headshot

Instagram is a wildly popular social media platform, and one that many of your customers and potentials often use – especially the younger people in your target audience, AKA those coming up in the new generation of buyers for your business. It’s important to have a presence on Instagram because there are a lot of people using it every day. ...

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Millennial borrowing habits could mean big trouble

Jay_Sweet_blog

As many of you know I spent more than a decade in the housing industry before coming to Boating Industry, so I still keep an eye on what's going on in that market. Not only do I have a personal interest in it, the housing market plays a huge role in our overall economy -- and the boating industry. And ...

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