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Busyness is the new status symbol

Jay_Sweet_blog

Everyone seems busier these days. Since the Great Recession, employees and owners have had to take on more work to get the job done. Everyone is doing more with less. Now, in a recent article in Harvard Business Review, researchers argue that "busyness" has become a status symbol in America, more important than the "conspicuous consumption" of recent decades. Researchers ...

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Identifying new marina markets strategically

tom-mukamal-heashot

Adding a new or existing marina to a branded portfolio requires months, if not years, of extensive analysis to determine if the destination is up to par with today’s industry standard of a luxury yachting facility or if it has certain unique attributes, which, over time, will attract high-end boaters. Yacht owners, captains and crew members associate major marina company ...

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Other industries are ready to engage new markets. Why aren’t we?

Brianna-Liestman

The New Markets Task Force of the Recreational Boating and Leadership Council will be presenting its educational training module to the industry in a Boating Industry webinar at 2 p.m. EST on Jan. 5. The program has been presented live at several industry shows already. The discussion around engaging new markets has largely discussed the income potential of engaging these ...

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Grow Boating Summit

bill yeargin

This week in Chicago our industry held a Grow Boating Summit to discuss how we can continue to promote the boating lifestyle and grow our industry. There was a lot of support at the summit for the Discover Boating program and the group discussed how we can improve it. There are many perspectives on what we need to do. Below ...

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How to inspire customer loyalty

lauren mclean headshot

While it’s not true in all cases, customer loyalty is certainly not what it used to be. With 24/7 access to the internet on mobile devices, and businesses bidding against each other for online ad space, customers can be quick to go to a competitor for a lower price or a better deal. According to insights from The Survey of ...

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A changing industry

bill yeargin

The boating industry is on the edge of dramatic change. In fact, in the next 10 to 15 years our industry will experience more change than at any other time in its history. Some trends that will transform our industry include: New leadership – the boating industry has enjoyed consistent leadership for decades but we are now on the edge ...

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Involving your entire company in social media

Jay_Sweet_blog

Most - if not all - of your employees are spending plenty of time on social media. So how can you leverage that to boost your business? Depending on the size of your business, involving your employees in your social efforts can greatly increase your reach. It's about more than just having your employees share info willy-nilly, though, according to ...

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4 email marketing campaigns to drive sales

justin divilio wide

There are a lot of strategies out there for driving sales. You can run advertisements, optimize your website so you show up first in search results or use numerous other tactics to get more shoppers through your doors, but did you know that email marketing is one of the strongest ways to get your message out to engaged shoppers? According ...

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Facebook still king for social media marketing

Jay_Sweet_blog

A new study shows that Facebook is only growing in importance as a tool for reaching potential customers. Social Media Update 2016, the latest analysis of social media from the Pew Research Center, finds that 79 percent of online adults -- and 68 percent of all adults -- are Facebook users. That's up from 72 percent of online adults in ...

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Federal judge blocks overtime rule

Brianna-Liestman

If there’s anything we have learned from the year 2016, it is that this was not the year to be a betting man or woman. That is, of course, unless you like betting dangerously against the odds. From the Brexit decision to the U.S. presidential election to even the Cubs winning the World Series, it has been a year of ...

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