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E-newsletters that turn readers into customers

lauren mclean headshot

At Dealer Spike Marine, we’ve covered the importance of email marketing many times – for example, here and here. But let’s also recognize the fact that many emails go unopened. People have become accustomed to receiving spam almost as often as regular emails. This makes the inbox less a resource of important, timely information and more like a random grab ...

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Opt outside on Black Friday

Brianna-Liestman

For the second year in a row, the sports co-op REI will close on Friday, Nov. 25 – Black Friday – in an effort to not “feed the Black Friday frenzy.” The move closes 149 stores and gives over 12,000 employees a paid day off, supported by a social media campaign #OptOutside. Despite the cold Minnesota weather, I participated in ...

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16 reasons to attend MDCE 2016

Jay_Sweet_blog

For boat dealers, the Marine Dealer Conference & Expo is one of your best options for growing and improving your business. It’s your opportunity to network, to learn more about management and raising your company to a new level. MDCE, produced by the Marine Retailers Association of the Americas and Boating Industry, is December 5-8 at the Orange County Convention ...

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Building a yachting destination

tom-mukamal-heashot

It is truly amazing to see the evolution of the marina industry today. Yachting venues such as Yacht Haven Grande and Rodney Bay Marina have transitioned from mere nautical equivalent parking and storage locations to luxurious vacation destinations in some of the most sought-after countries around the world. Boaters have become more selective in their yachting destination, yearning for more value-added ...

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Automate your inventories to stay competitive

Brianna-Liestman

The grocery industry and the boating industry are, on the surface, completely different from one another. After all, one is a need-based industry while the other is want-based. However, there is a lesson we can learn from the grocery industry’s resistance to change. According to an article in The Washington Post, the typical manager of a food retail shop is ...

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Revisiting 6PAX restrictions key to industry growth

chris-oetting

Boating is a lifestyle that everyone should have the opportunity to experience. The mission of our industry is to share the boating experience with as many people as possible, regardless of age, socioeconomic status, or background. It is widely agreed upon by people within the industry that one of the largest hurdles impeding that is affordability. When this topic comes ...

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The ‘real unemployment rate’ revisited

Jay_Sweet_blog

Late last year, I wrote about the U-6 vs. U-3 unemployment rates from the Bureau of Labor Statistics that can offer a better view of unemployment. (A quick recap: The U-3 is the headline number we see reported every month. It doesn't include those who are underemployed or those who have given up looking for a job. The U-6, on ...

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Blending your marketing tactics

lauren mclean headshot

Consistency is important when it comes to advertising your dealership. You want to present a clear, consistent image and message to your customers. You also don’t want to put all your eggs in one basket – while it’s great to be super active on Facebook, for example, you also want to have a strong presence in your customers’ email inboxes. ...

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