Nicholas Upton
-
Split testing is necessary online and off
The recent news of “human experiments” lately from Facebook and the dating website OKCupid has a lot of people upset.…
Read More » -
Can we ever ‘go it alone?’
I was reading this horrifying article about what extreme loneliness and isolation does to a person. In short, it does…
Read More » -
Finding what resonates with Bit.ly
In our social media webinar yesterday, there was some talk about analyzing fan, follower and customer data. To me, it’s…
Read More » -
Going clubbing
Boating in an urban area is tricky, even someplace with as fantastic lakes and waterfronts as Minneapolis. I’ve always, somehow,…
Read More » -
There aren’t enough safe swimmers
I grew up in the water, I was in swimming lessons before preschool and there is an embarrassing picture of…
Read More » -
Prep for the press
While covering the Minneapolis Boat Show, I noticed that few people wanted to be interviewed. Even the smoothest-talking salesmen clammed…
Read More » -
Try a little ‘selfie’ promotion
On the shop floor or at a boat show, making a sale is all about creating a relationship – everyone…
Read More »