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Liz Keener

Show genuine interest in your customers

This past weekend I was walking around a major department store when an employee walked up to my husband and me with the standard, “Can I help you find something?” I’ve noticed this particular retailer has been making a larger effort organization-wide to have its employees address wandering customers, which has been appreciated. But on this particular day after the ...

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The ROI of handwriting a thank-you note

When I was in the midst of wedding planning about a year ago, everything was as crazy as every bride always describes it, but the digital era delivered even more chaos. I was constantly bombarded with emails from DJs, photographers, reception halls, you name it, trying to get my business. But what stuck with me the most was a handwritten ...

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There is more than one way to thank employees during the holidays

Every year business owners are confronted with the holidays and how or if they should show appreciation for their employees at the end of the year. Though most entrepreneurs want to avoiding coming off like Frank Shirley from “Christmas Vacation” — who gave Clark Griswold a one-year membership to the Jelly of the Month Club, if you recall — it’s ...

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Take advantage of free resources

We all know running a business isn’t a cakewalk, that’s why hundreds of dealers flock to the Marine Dealer Conference & Expo each year — to hone their business acumen. And of course, that’s also why so many dealers read Boating Industry and BI’s e-newsletter as well. But there are a lot of free resources that can be delivered directly ...

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