Quit looking at your phone at shows!

Me 2013 2.jpg

By Liz Keener
February 10, 2016

A couple weeks ago, I ventured over to the Minneapolis Boat Show, and as I wandered the show, I noticed a trend I see far too frequently at any variety of B2B and B2C shows — those working booths not engaging with the attendees. I’ve been there — long days, sitting or standing in a booth for hours... Read more »

What are you touting? Discounts or value?

By Liz Keener
April 22, 2014

A couple months ago, I was in my car, and a commercial came on the radio that caught my attention. It was the voice of Ron Trzcinski, founder of The Original Mattress Factory, and what caught my attention was that he wasn’t advertising a Presidents Day sale like most other retailers that week. Instead,... Read more »

Are you following up with every prospect?

By Liz Keener
April 8, 2014

People who know me well know I’m a big fan of a particular automotive manufacturer. Cars have been a big part of my life as long as I can remember, and I’ve been a member of a classic car club since I was 15. So every time I see that particular OEM’s truck at a show, I usually stop by and provide... Read more »

The value of a demo ride

By Liz Keener
March 21, 2014

Last fall I was invited to a PWC demo. I’ll admit I was a little nervous about keeping up with well-known PWC media on the lake, as I have much less experience aboard the craft compared to most. But within minutes of me boarding the machine and receiving an instructional, I was flying around the lake... Read more »

What questions do you ask during an interview?

By Liz Keener
January 14, 2014

A couple days ago, I was prepping my husband for an upcoming job interview. I was throwing out typical interview questions — strengths versus weaknesses, describe a challenge and how you overcame it, what makes you an ideal candidate for this position, etc. Then we got to “Where do you see yourself... Read more »

Show genuine interest in your customers

By Liz Keener
December 31, 2013

This past weekend I was walking around a major department store when an employee walked up to my husband and me with the standard, “Can I help you find something?” I’ve noticed this particular retailer has been making a larger effort organization-wide to have its employees address wandering customers,... Read more »

The ROI of handwriting a thank-you note

By Liz Keener
December 24, 2013

When I was in the midst of wedding planning about a year ago, everything was as crazy as every bride always describes it, but the digital era delivered even more chaos. I was constantly bombarded with emails from DJs, photographers, reception halls, you name it, trying to get my business. But what stuck... Read more »

There is more than one way to thank employees during the holidays

Liz Keener
December 17, 2013

Every year business owners are confronted with the holidays and how or if they should show appreciation for their employees at the end of the year. Though most entrepreneurs want to avoiding coming off like Frank Shirley from “Christmas Vacation” — who gave Clark Griswold a one-year membership... Read more »

Take advantage of free resources

By Liz Keener
December 6, 2013

We all know running a business isn’t a cakewalk, that’s why hundreds of dealers flock to the Marine Dealer Conference & Expo each year — to hone their business acumen. And of course, that’s also why so many dealers read Boating Industry and BI’s e-newsletter as well. But there are a lot... Read more »