Home » Blogs » Lauren McLean

Lauren McLean

Grab the attention of your phone-obsessed customers

These days, you can pretty much count on the fact that your dealership’s current and potential customers are on their phones all day, every day. With smartphones, most people are basically carrying their lives around with them wherever they go, and that includes their email inbox. More than half of emails are now opened on mobile devices, which makes sense ...

Read More »

The importance and effectiveness of positive online reviews

When you’re going on vacation and want to find the perfect hotel, what do you do for research? What about a dinner outing with friends – is there anything you check before making a reservation? If you’re like the overwhelming majority of people, the first place you’ll go before making your decision is an online review site. According to research ...

Read More »

Simple ways to get the most out of your Facebook business page

Most successful dealers have an active dealership Facebook page – one that looks nice and neat, provides all necessary information and is updated regularly. Why is this? Because Facebook is by far the largest and most result-driven social media channel for businesses. We’ll quickly mention the basics – things like contact information, dealership address and high-quality images used as your ...

Read More »

Sales in a world of everything digital

With a huge increase in digital marketing methods – social media, email marketing and search engine optimization – and a decrease in the effectiveness of traditional marketing, it’s time that we also re-evaluate methods of sales. What used to work in the “good old days” might just be a thing of the past. Why do people go online first? It’s ...

Read More »

How to inspire customer loyalty

While it’s not true in all cases, customer loyalty is certainly not what it used to be. With 24/7 access to the internet on mobile devices, and businesses bidding against each other for online ad space, customers can be quick to go to a competitor for a lower price or a better deal. According to insights from The Survey of ...

Read More »

E-newsletters that turn readers into customers

At Dealer Spike Marine, we’ve covered the importance of email marketing many times – for example, here and here. But let’s also recognize the fact that many emails go unopened. People have become accustomed to receiving spam almost as often as regular emails. This makes the inbox less a resource of important, timely information and more like a random grab ...

Read More »

Blending your marketing tactics

Consistency is important when it comes to advertising your dealership. You want to present a clear, consistent image and message to your customers. You also don’t want to put all your eggs in one basket – while it’s great to be super active on Facebook, for example, you also want to have a strong presence in your customers’ email inboxes. ...

Read More »

Why Instagram matters for your dealership

Instagram is a wildly popular social media platform, and one that many of your customers and potentials often use – especially the younger people in your target audience, AKA those coming up in the new generation of buyers for your business. It’s important to have a presence on Instagram because there are a lot of people using it every day. ...

Read More »