Jonathan Sweet
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Beer, drones and creative marketing
Those buzzkills at the FAA. I was all set to write a blog this week about the creative thinking at…
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Be heard on ethanol
Time is running short if you want to register your opinions on the changes to the Renewable Fuel Standard that…
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5 reasons to be optimistic about boating in 2014
We certainly have our challenges in the boating industry from an aging customer base to increased competition for the leisure…
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Ethanol alliance cranks up efforts
The marine industry and several of its partners are keeping the pressure on in their efforts to revise the Renewable…
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Marine industry still missing the boat on diversity
One of the most significant facts that struck me immediately upon starting at Boating Industry was the lack of diversity…
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The shrinking middle: New study points to challenges for boating
A new study out from the Pew Center shows just how badly the middle class has been walloped by the…
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Dealer meeting update: Rec Boat Holdings investing heavily in Four Winns, Glastron brands
A quick update from Lake Geneva (Wisconsin, alas, not Switzerland), where Rec Boat Holdings is hosting its first combined dealer…
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Study: Investing in social media not paying off for most companies
It appears websites still trump social media when it comes to making a buying decision. Despite heavy investment by many…
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Why Gen Xers aren’t buying boats (or much of anything)
One of the common concerns I hear from boat dealers is that people my age (Gen Xers) aren’t buying boats.…
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From the road: Atlanta boat dealers ‘cautiously optimistic’
Just got back from a trip to Atlanta to visit dealers, manufacturers and suppliers and thought I’d pass on some…
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