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Jonathan Sweet

Involving your entire company in social media

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Most - if not all - of your employees are spending plenty of time on social media. So how can you leverage that to boost your business? Depending on the size of your business, involving your employees in your social efforts can greatly increase your reach. It's about more than just having your employees share info willy-nilly, though, according to ...

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Facebook still king for social media marketing

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A new study shows that Facebook is only growing in importance as a tool for reaching potential customers. Social Media Update 2016, the latest analysis of social media from the Pew Research Center, finds that 79 percent of online adults -- and 68 percent of all adults -- are Facebook users. That's up from 72 percent of online adults in ...

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16 reasons to attend MDCE 2016

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For boat dealers, the Marine Dealer Conference & Expo is one of your best options for growing and improving your business. It’s your opportunity to network, to learn more about management and raising your company to a new level. MDCE, produced by the Marine Retailers Association of the Americas and Boating Industry, is December 5-8 at the Orange County Convention ...

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The ‘real unemployment rate’ revisited

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Late last year, I wrote about the U-6 vs. U-3 unemployment rates from the Bureau of Labor Statistics that can offer a better view of unemployment. (A quick recap: The U-3 is the headline number we see reported every month. It doesn't include those who are underemployed or those who have given up looking for a job. The U-6, on ...

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Honda emphasizing culture, brand as keys to growth

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I headed down south earlier this week to spend some time at the Honda Marine media event. Honda hosted a group of boating journalists ahead of its dealer meeting on Lake Lanier, north of Atlanta. The company introduced three new models, which I wrote about earlier. Beyond the products, though, what caught my attention was the attention the company continues ...

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Your last chance for your MDCE Early Bird discount

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If you're heading to this year's Marine Dealer Conference & Expo, you'll want to act by Friday to take advantage of the Early Bird discount. MDCE is December 5-8 at the Orange County Convention in Orlando and is produced by Boating Industry and the Marine Retailers Association of the Americas. Last year more than 1,100 industry professionals attended MDCE and ...

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Study: Latino population growth slowing, still significant

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A new analysis of Census Bureau data by the Pew Research Center shows that the growth of the Latino population in the U.S. has slowed dramatically since the Great Recession. Between 2007 and 2014, the U.S. Hispanic population grew at 2.8 percent annually on average. From 2010 to 2014, it was just 2.4 percent, according to Pew. This was significantly ...

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Millennial borrowing habits could mean big trouble

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As many of you know I spent more than a decade in the housing industry before coming to Boating Industry, so I still keep an eye on what's going on in that market. Not only do I have a personal interest in it, the housing market plays a huge role in our overall economy -- and the boating industry. And ...

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How of Business podcast offers useful tips, advice for owners

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A relatively new podcast for small business owners and entrepreneurs is worth checking out if you're struggling with the challenges of running your business. The How of Business launched in April and now boasts more than 30 episodes in its archives, with topics ranging from customer service to blogging to hiring and more. I discovered it in June and have ...

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2016 Top 100 shaping up to be best in years

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You know what I wish? I wish I could read one Top 100 application where someone had a lousy year. (Not really, of course. I'm not wishing that on anyone.) But I've said a variation of those words to several members of our team and not a few dealers since we started reviewing applications in June. We're deep into the ...

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