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Jonathan Sweet

Where trade changes could have the most impact

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So I found this series of maps fascinating. There's been plenty of talk lately about imports, exports, tariffs and possible trade wars as the new administration lays out its approach to trade. Depending what side of the political spectrum we're hearing from, it's either bold action to save U.S. jobs or the fast lane to economic devastation. Regardless, this analysis ...

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In the age of Trump, think before you post

Jay_Sweet_blog

So I understand that while I was in Dusseldorf, there was a controversy of some sort around the new president? With that in mind, it brings to mind something I've written about for years, but is worth repeating again. If anything, it is more important than ever before: think long and hard about your social media policy these days. I ...

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A final dispatch from Dusseldorf

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Boot Dusseldorf continues through January 29, but Monday was my last day as I’ll begin my 14-hour journey back home Tuesday. The biggest takeaway from the show is the scope and organization of the show. It was a huge undertaking, with more than 1,800 exhibitors spread across 2.3 million square feet. I managed to at least walk through all 16 ...

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Boot 2017: Water sports take center stage

Jay_Sweet_blog

It's been another packed day here at Boot Dusseldorf. The halls were even busier today (Sunday) than yesterday as it seems to be the family day here at the show -- lots of people with kids today. That's always good news. Just like back home in the States, Europe is facing the same problem of getting younger people into boating. ...

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A Boating Industry editor in Dusseldorf

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Greetings from across the ocean. I'll be covering the Boot Dusseldorf show this week, so keep an eye out for info here on BoatingIndustry.com, as well as our Facebook page. This is my first trip to Germany, so should be an interesting experience. The show kicks off tomorrow morning, but I took some time to get acclimated today, walking around ...

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Caddyshack yacht is for sale

Jay_Sweet_blog

Remember that famous scene in Caddyshack when Rodney Dangerfield crashes his yacht into Ted McKnight's sailboat? Go ahead and watch the video below. I'll wait a minute. The yacht, a 60-foot, 1979 Striker (dubbed "Seafood" in the film) is now on the market, the Washington Post reports. The boat apparently needs some work, including a new paint job, an interior ...

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Busyness is the new status symbol

Jay_Sweet_blog

Everyone seems busier these days. Since the Great Recession, employees and owners have had to take on more work to get the job done. Everyone is doing more with less. Now, in a recent article in Harvard Business Review, researchers argue that "busyness" has become a status symbol in America, more important than the "conspicuous consumption" of recent decades. Researchers ...

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Involving your entire company in social media

Jay_Sweet_blog

Most - if not all - of your employees are spending plenty of time on social media. So how can you leverage that to boost your business? Depending on the size of your business, involving your employees in your social efforts can greatly increase your reach. It's about more than just having your employees share info willy-nilly, though, according to ...

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Facebook still king for social media marketing

Jay_Sweet_blog

A new study shows that Facebook is only growing in importance as a tool for reaching potential customers. Social Media Update 2016, the latest analysis of social media from the Pew Research Center, finds that 79 percent of online adults -- and 68 percent of all adults -- are Facebook users. That's up from 72 percent of online adults in ...

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