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Guest Blog

Does your website pass this critical test?

Justin DiVilio

Customers want to find what they’re looking for, and they want to find it quickly. That idea extends to the content on your website and influences more than you might think. How do you ensure that the content your web visitors are looking for is in their line of sight? Start by stepping into your customer’s shoes. When visiting a ...

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What will you do ensure a better 2016?

sellhorst

MattEver hear that the definition of insanity is doing the same thing and expecting different results? It’s an old saying, I think attributed to Albert Einstein (or at least that’s what the Internet said.) Whoever said it, the idea is true. If you want different, better, easier, more profitable results you need to do something different than what you’ve been ...

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Why start a New Year out strong but not end it that way?

Every year, we do it on the same day at the same time. The instant the calendar changes from the old year to the new one, we convince ourselves that this year will be different. We’re going to do everything we didn’t do in the past. It’s such a predictable ritual that it’s become part of our DNA. Although we ...

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Every day is first impression day

First impressions make a difference when the goal is winning a new customer, moving up the career ladder, gaining acceptance to a group or, of course, attracting a new special friend. That’s a lot to ask when some experts say first impressions lock-in in the first three to seven seconds. A Princeton University researcher drops it to less than one ...

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Renew the EX-IM Bank Charter

yeargin

Congress is playing political games with the Export-Import (EX-IM) Bank, a U.S. government agency that supports U.S. businesses around the world and directly creates jobs in the USA. This summer Congress allowed the charter for the EX-IM bank to expire and it is already costing jobs in the U.S. Crazier yet, since the EX-IM bank charges U.S. businesses for its ...

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Congress needs to take action on infrastructure

Bill Yeargin

For much of our nation’s history, infrastructure has provided the U.S. with a significant global advantage. But what was once our advantage is quickly becoming a vulnerability. Our company Correct Craft, like many in the boating industry, is uniquely American. A builder of multiple boat and engine brands and one of the largest companies in our industry, we manufacture our ...

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Three simple guidelines to boost your image optimization

As impressed as I am with Google and all they do, did you know search engines are blind? They are incapable of viewing images on websites. It’s in fact the website’s responsibility to name and describe exactly what an image is for the search engines to read. Without proper image optimization, search engines are left to believe your website is ...

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Connecting with the now consumer

Justin DiVilio

A few weeks ago a video called "Toyota – Future Retail Environment" made its way to my inbox with the subject, “Good Watch.” My curiosity was piqued, so I hit play. The “Now Consumer” was the main focus of this short video, and while it may have been made for the car industry, it absolutely spoke to me, the marine ...

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When politicians pick winners and losers

Lou Sandoval

Editor's note: Chicago mayoral candidate Chuy Garcia recently proposed expanding the sales tax on "luxury" items in the city, including boats. Chicago boat dealer Lou Sandoval responds to that proposal. As someone who was raised on the Southside by working class parents, I never imagined I would be where I am today--living the dream and owning my own business. I ...

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Ensure your website is mobile-ready with this handy checklist

Mobile browsing has officially eclipsed desktop browsing. According to a recent comScore report, smartphones and tablets combined now account for 60 percent of all online traffic up from 50 percent a year ago. This doesn’t mean you don’t need to stay after your full site, because the other half is still browsing via their desktops and the hardcore purchasing and ...

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