Guest Blog
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Getting the win with financing
By Jeff Backus So you’re working with a customer, and they have decided on the perfect boat. They are ready…
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Electric Boats: Consumer trends and 5 tips for selling
By Erin Ruane How should dealerships approach emerging technology, like electric boats, that may be unfamiliar to shoppers? To help…
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Solve your SEO troubles by answering your customers’ questions
By Sarah Prellwitz If you’re struggling with your website’s SEO, you’re not alone. A HubSpot survey revealed the top three…
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Keep your digital brand recognizable for your shoppers
By Sarah Prellwitz If you manage multiple store locations for your dealership, you understand the importance of maintaining a consistent…
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Innovation is not a new color
By Mark Overbye Confusing innovation with novelty can be lethal. When I started Gekko Boats years ago there were plenty…
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Make the most of International Customer Loyalty Month
By Sarah Prellwitz April is International Customer Loyalty Month! While I encourage dealers to focus on building customer loyalty all…
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Teddy Roosevelt’s backstage battle
By Mark Overbye Quit worrying about competitors, other forces closer to us are greater obstacles to our successes. The stories we…
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Begin the new year by measuring your success
By Mark Overbye Contemplating the death of a close friend recently has me wondering whether I’m investing my time properly. Am…
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How to get what you want more quickly
By Mark Overbye There are only three answers; yes, no, or not right now. I always prefer a quick no…
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Want to attract & retain talented players? Create a work culture where respect is as important as results
By S. Chris Edmonds If you’re trying to hire people right now, you’re up a creek. The US Federal Reserve Bank…
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