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Guest Blog

Want to increase dealership performance? Take a vacation.

This blog originally appeared on PowersportsBusiness.com. If you work in the retail end of the marine industry, then you work often in a pressure cooker that is almost ready to explode on a daily basis! No matter what department you work in, marine dealerships are often chaotic, fast-paced and stressful environments. This is especially true when we are in high ...

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Three ways to help first time boaters overcome buying jitters

With the continued need to grow our industry and bring first-time buyers into the market, according to Grow Boating, the biggest surprise for first-time buyers are the hidden costs with boating ownership. To those familiar with boating, these are expected, but a first-time buyer is ready for the experience of boating and is not aware of the full cost of ...

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Technology and globalization

Technology and globalization are two trends that are combining with incredible force to significantly impact us all (and our industry). It does not matter if we consider technology and/or globalization as good or bad; they are both changing our world in a big way. While bringing significant benefits on a global/macro level, both globalization and technology can also bring substantial ...

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Social media cheat sheet for your dealership, part two

It can be tricky to navigate social media as a business. There is a balancing act between posting too much or too little, it can be tough to predict what kind of content will best resonate with your followers, and social media algorithms are always changing – so even if you do create a high-quality post that your followers would ...

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Social media cheat sheet for your dealership, part one

It can be tricky to navigate social media as a business. There is a balancing act between posting too much or too little, it can be tough to predict what kind of content will best resonate with your followers, and social media algorithms are always changing – so even if you do create a high-quality post that your followers would ...

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Free trade – follow up

Earlier this month I wrote a blog for Boating Industry titled “The Free Trade Question.” After the blog was published I received several great comments and questions about free trade, and, as teachers everywhere say, “If you have questions, others probably do too.” So, this blog will share some thoughts triggered by the comments and questions I received related to ...

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Enhancing your business through local community investments

A company’s long-term sustainable growth is largely dependent on the investment that it makes in several aspects of the business. For IGY Marinas, we strive to continually search for ways to work with the local communities daily, whether it be through training or employment opportunities, economic development initiatives or philanthropic events. The outcome of investing in this way is the ...

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Is the boat buying process broken?

As a business partner to dealers and OEMs, the boat buying process has always been a bit different for me than if I were a regular consumer. Our company, LotVantage, helps dealerships manage their online presence and in turn, strategically guides their prospects into customers. I have more insider knowledge of the full buying process than the majority of consumers. ...

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Targeting customers by generation on social media

Social media platforms are a goldmine for reaching your customers. According to data from Statista, 81 percent of Americans use social media, and that includes Americans of all ages. Not only is social media popular now, but it’s only expected to increase in popularity with time. While it’s not likely that your parents or retirement-age neighbors were actively using social ...

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The free trade question

Between working as CEO of a company in the boating industry with global distribution (70 countries) and serving, until recently, as co-chair of the Manufacturing Council’s Trade, Tax Policy and Export Growth Committee (a group of business leaders who advise the U.S. Secretary of Commerce), I have spent a fair bit of time thinking about global trade. Trade was a ...

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