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Guest Blog

Blending your marketing tactics

lauren mclean headshot

Consistency is important when it comes to advertising your dealership. You want to present a clear, consistent image and message to your customers. You also don’t want to put all your eggs in one basket – while it’s great to be super active on Facebook, for example, you also want to have a strong presence in your customers’ email inboxes. ...

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Why Instagram matters for your dealership

lauren mclean headshot

Instagram is a wildly popular social media platform, and one that many of your customers and potentials often use – especially the younger people in your target audience, AKA those coming up in the new generation of buyers for your business. It’s important to have a presence on Instagram because there are a lot of people using it every day. ...

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Ethanol and marine engines: Setting the record straight

Capt Keith

Editor's note: The author submitted this post in response to a recent article on the results of a Boating Industry reader survey, "Survey: Ethanol repair issues growing." All opinions are those of the author. The article has not been edited, except where indicated with "Editor's note." Misinformation and scare tactics about ethanol have once again been ratcheted up in the ...

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Tax reform – good for the boating industry

bill yeargin

The past four years I have been honored to serve on the Manufacturing Council, a group of 25 business leaders who advise U.S. Secretary of Commerce Penny Pritzker. Our council has considered and made recommendations on many challenges facing U.S. businesses including taxation, trade, energy, innovation, and workforce issues. All of these issues are not only important to our nation ...

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Harnessing the power of online reviews

justin divilio wide

After work last week, I stopped at my local grocery store for that night’s dinner. As I put everything on the conveyer belt and pulled out my wallet to pay, the cashier asked me if I had found everything I needed. I said yes. Without missing a beat, she handed me a small, brightly colored piece of paper that asked ...

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Smile – your best store makeover

Jennifer Robison

I am often asked what the best practices are regarding in-store merchandising. That always drives me a bit crazy because there is no magic pill of “do these 10 things and you will win, win, win.” It takes a combo of things; I know we all want the easiest thing you can do. I can happily provide a list of ...

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Tips on how to market to millennials

justin divilio wide

You’ve heard the term “millennials,” but do you really know this generation and are you ready when they walk in your store? By 2020, millennials will account for roughly $1.4 trillion in spending power, and by 2030, millennials will outnumber baby boomers by 22 million. These new consumers are the most educated generation in history and have grown up with ...

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TPP – Good for the boating industry and the USA

bill yeargin

The Trans-Pacific Partnership (TPP) has been in the press a fair bit the past several months. It is one of the Obama Administration’s top priorities for 2016. For those not familiar with TPP, it is a trade agreement between 12 countries (the United States, Canada, Japan, Australia, Mexico, Malaysia, Peru, New Zealand, Singapore, Brunei, Chile and Vietnam) that make up ...

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Thanks Congress and Mr. President

bill yeargin

At different times all of us in the U.S. look at what is happening in Washington D.C. and scratch our heads; we wonder how our leaders could miss some of the most obvious things. Many of us are quick to complain when we see this happening. At other times our leaders get it right and when they do they should ...

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Approve the tax extenders now, then create long-term tax stability

bill yeargin

The U.S. Congress is creating an environment of unnecessary uncertainty related to certain tax provisions that is hurting our country and industry. Congress’s handling of these provisions, commonly called “tax extenders,” with inaction and delay creates an environment of instability for U.S. businesses which hurts the U.S. economy, our competitiveness around the world and costs U.S. jobs. Of course this ...

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