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Guest Blog

Sales in a world of everything digital

With a huge increase in digital marketing methods – social media, email marketing and search engine optimization – and a decrease in the effectiveness of traditional marketing, it’s time that we also re-evaluate methods of sales. What used to work in the “good old days” might just be a thing of the past. Why do people go online first? It’s ...

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Identifying new marina markets strategically

Adding a new or existing marina to a branded portfolio requires months, if not years, of extensive analysis to determine if the destination is up to par with today’s industry standard of a luxury yachting facility or if it has certain unique attributes, which, over time, will attract high-end boaters. Yacht owners, captains and crew members associate major marina company ...

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How to inspire customer loyalty

While it’s not true in all cases, customer loyalty is certainly not what it used to be. With 24/7 access to the internet on mobile devices, and businesses bidding against each other for online ad space, customers can be quick to go to a competitor for a lower price or a better deal. According to insights from The Survey of ...

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Sustaining a business to generate growth

As we take a close look at the industry, we see numerous vessel brands, management companies, training facilities, designers and everyone in between yearning to grow their businesses and help shape the yachting world of today. This drive and passion, while very much a substantial part of sustaining a successful business, is just the foundation. It is the long-term vision, ...

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Building a yachting destination

It is truly amazing to see the evolution of the marina industry today. Yachting venues such as Yacht Haven Grande and Rodney Bay Marina have transitioned from mere nautical equivalent parking and storage locations to luxurious vacation destinations in some of the most sought-after countries around the world. Boaters have become more selective in their yachting destination, yearning for more value-added ...

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Revisiting 6PAX restrictions key to industry growth

Boating is a lifestyle that everyone should have the opportunity to experience. The mission of our industry is to share the boating experience with as many people as possible, regardless of age, socioeconomic status, or background. It is widely agreed upon by people within the industry that one of the largest hurdles impeding that is affordability. When this topic comes ...

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Blending your marketing tactics

Consistency is important when it comes to advertising your dealership. You want to present a clear, consistent image and message to your customers. You also don’t want to put all your eggs in one basket – while it’s great to be super active on Facebook, for example, you also want to have a strong presence in your customers’ email inboxes. ...

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Why Instagram matters for your dealership

Instagram is a wildly popular social media platform, and one that many of your customers and potentials often use – especially the younger people in your target audience, AKA those coming up in the new generation of buyers for your business. It’s important to have a presence on Instagram because there are a lot of people using it every day. ...

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Ethanol and marine engines: Setting the record straight

Editor's note: The author submitted this post in response to a recent article on the results of a Boating Industry reader survey, "Survey: Ethanol repair issues growing." All opinions are those of the author. The article has not been edited, except where indicated with "Editor's note." Misinformation and scare tactics about ethanol have once again been ratcheted up in the ...

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