Tips on how to market to millennials

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Justin Di Vilio
February 1, 2016

You’ve heard the term “millennials,” but do you really know this generation and are you ready when they walk in your store? By 2020, millennials will account for roughly $1.4 trillion in spending power, and by 2030, millennials will outnumber baby boomers by 22 million. These new consumers are... Read more »

TPP – Good for the boating industry and the USA

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Bill Yeargin
January 27, 2016

The Trans-Pacific Partnership (TPP) has been in the press a fair bit the past several months. It is one of the Obama Administration’s top priorities for 2016. For those not familiar with TPP, it is a trade agreement between 12 countries (the United States, Canada, Japan, Australia, Mexico, Malaysia,... Read more »

Thanks Congress and Mr. President

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Bill Yeargin
January 4, 2016

At different times all of us in the U.S. look at what is happening in Washington D.C. and scratch our heads; we wonder how our leaders could miss some of the most obvious things. Many of us are quick to complain when we see this happening. At other times our leaders get it right and when they do they... Read more »

Approve the tax extenders now, then create long-term tax stability

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Bill Yeargin
November 25, 2015

The U.S. Congress is creating an environment of unnecessary uncertainty related to certain tax provisions that is hurting our country and industry. Congress’s handling of these provisions, commonly called “tax extenders,” with inaction and delay creates an environment of instability for U.S. businesses... Read more »

Does your website pass this critical test?

Justin DiVilio

Justin Di Vilio
November 23, 2015

Customers want to find what they’re looking for, and they want to find it quickly. That idea extends to the content on your website and influences more than you might think. How do you ensure that the content your web visitors are looking for is in their line of sight? Start by stepping into your customer’s... Read more »

What will you do ensure a better 2016?

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Matt Sellhorst
November 18, 2015

Ever hear that the definition of insanity is doing the same thing and expecting different results? It’s an old saying, I think attributed to Albert Einstein (or at least that’s what the Internet said.) Whoever said it, the idea is true. If you want different, better, easier, more profitable results... Read more »

Why start a New Year out strong but not end it that way?

John Graham
November 2, 2015

Every year, we do it on the same day at the same time. The instant the calendar changes from the old year to the new one, we convince ourselves that this year will be different. We’re going to do everything we didn’t do in the past. It’s such a predictable ritual that it’s become part of our... Read more »

Every day is first impression day

John Graham
October 21, 2015

First impressions make a difference when the goal is winning a new customer, moving up the career ladder, gaining acceptance to a group or, of course, attracting a new special friend. That’s a lot to ask when some experts say first impressions lock-in in the first three to seven seconds. A Princeton... Read more »

Renew the EX-IM Bank Charter

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By Bill Yeargin
September 21, 2015

Congress is playing political games with the Export-Import (EX-IM) Bank, a U.S. government agency that supports U.S. businesses around the world and directly creates jobs in the USA. This summer Congress allowed the charter for the EX-IM bank to expire and it is already costing jobs in the U.S. Crazier... Read more »

Congress needs to take action on infrastructure

Bill Yeargin

By Bill Yeargin
July 6, 2015

For much of our nation’s history, infrastructure has provided the U.S. with a significant global advantage. But what was once our advantage is quickly becoming a vulnerability. Our company Correct Craft, like many in the boating industry, is uniquely American. A builder of multiple boat and engine... Read more »

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