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Facebook won an election. It can grow your business too.

In a recent 60 Minutes interview, Brad Parscale, digital director for the Trump campaign, discussed that Facebook played a major role in the president’s win last November. Let’s take a look at a couple factors on how he did it and apply it to our own businesses as manufacturers and dealers. Social advertising vs. traditional “Facebook now lets you get ...

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An industry for sale – the seller’s struggle

The boating industry is going through substantial changes – more than it ever has. One significant factor impacting our industry is a generational change in leadership. With many of our boating industry leaders looking toward retirement, the leadership of our industry will be much different in a few years. A significant catalyst driving this change is the desire of many ...

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Who owns the customer?

A dealer, distributor and manufacturer all meet for lunch one afternoon. After the customary meet and greet, the question about who owns the customer pops up. Firstly, they have to decide how to define customer. After all, this is about optics across the supply chain. Arguably the dealer is a customer of the distributor, and the distributor is the customer ...

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Want to increase dealership performance? Take a vacation.

This blog originally appeared on PowersportsBusiness.com. If you work in the retail end of the marine industry, then you work often in a pressure cooker that is almost ready to explode on a daily basis! No matter what department you work in, marine dealerships are often chaotic, fast-paced and stressful environments. This is especially true when we are in high ...

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Three ways to help first time boaters overcome buying jitters

With the continued need to grow our industry and bring first-time buyers into the market, according to Grow Boating, the biggest surprise for first-time buyers are the hidden costs with boating ownership. To those familiar with boating, these are expected, but a first-time buyer is ready for the experience of boating and is not aware of the full cost of ...

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Technology and globalization

Technology and globalization are two trends that are combining with incredible force to significantly impact us all (and our industry). It does not matter if we consider technology and/or globalization as good or bad; they are both changing our world in a big way. While bringing significant benefits on a global/macro level, both globalization and technology can also bring substantial ...

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Social media cheat sheet for your dealership, part two

It can be tricky to navigate social media as a business. There is a balancing act between posting too much or too little, it can be tough to predict what kind of content will best resonate with your followers, and social media algorithms are always changing – so even if you do create a high-quality post that your followers would ...

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Social media cheat sheet for your dealership, part one

It can be tricky to navigate social media as a business. There is a balancing act between posting too much or too little, it can be tough to predict what kind of content will best resonate with your followers, and social media algorithms are always changing – so even if you do create a high-quality post that your followers would ...

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Free trade – follow up

Earlier this month I wrote a blog for Boating Industry titled “The Free Trade Question.” After the blog was published I received several great comments and questions about free trade, and, as teachers everywhere say, “If you have questions, others probably do too.” So, this blog will share some thoughts triggered by the comments and questions I received related to ...

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