Does your website pass this critical test?

Justin DiVilio

Justin Di Vilio
November 23, 2015

Customers want to find what they’re looking for, and they want to find it quickly. That idea extends to the content on your website and influences more than you might think. How do you ensure that the content your web visitors are looking for is in their line of sight? Start by stepping into your customer’s... Read more »

What will you do ensure a better 2016?


Matt Sellhorst
November 18, 2015

Ever hear that the definition of insanity is doing the same thing and expecting different results? It’s an old saying, I think attributed to Albert Einstein (or at least that’s what the Internet said.) Whoever said it, the idea is true. If you want different, better, easier, more profitable results... Read more »

Why start a New Year out strong but not end it that way?


John Graham
November 2, 2015

Every year, we do it on the same day at the same time. The instant the calendar changes from the old year to the new one, we convince ourselves that this year will be different. We’re going to do everything we didn’t do in the past. It’s such a predictable ritual that it’s become part of our... Read more »

Every day is first impression day


John Graham
October 21, 2015

First impressions make a difference when the goal is winning a new customer, moving up the career ladder, gaining acceptance to a group or, of course, attracting a new special friend. That’s a lot to ask when some experts say first impressions lock-in in the first three to seven seconds. A Princeton... Read more »

Renew the EX-IM Bank Charter


By Bill Yeargin
September 21, 2015

Congress is playing political games with the Export-Import (EX-IM) Bank, a U.S. government agency that supports U.S. businesses around the world and directly creates jobs in the USA. This summer Congress allowed the charter for the EX-IM bank to expire and it is already costing jobs in the U.S. Crazier... Read more »

Congress needs to take action on infrastructure

Bill Yeargin

By Bill Yeargin
July 6, 2015

For much of our nation’s history, infrastructure has provided the U.S. with a significant global advantage. But what was once our advantage is quickly becoming a vulnerability. Our company Correct Craft, like many in the boating industry, is uniquely American. A builder of multiple boat and engine... Read more »

Three simple guidelines to boost your image optimization


Bob McCann
May 19, 2015

As impressed as I am with Google and all they do, did you know search engines are blind? They are incapable of viewing images on websites. It’s in fact the website’s responsibility to name and describe exactly what an image is for the search engines to read. Without proper image optimization, search... Read more »

Connecting with the now consumer

Justin DiVilio

Justin DiVilio
April 24, 2015

A few weeks ago a video called "Toyota – Future Retail Environment" made its way to my inbox with the subject, “Good Watch.” My curiosity was piqued, so I hit play. The “Now Consumer” was the main focus of this short video, and while it may have been made for the car industry, it absolutely... Read more »

When politicians pick winners and losers

Lou Sandoval

Lou Sandoval
March 30, 2015

Editor's note: Chicago mayoral candidate Chuy Garcia recently proposed expanding the sales tax on "luxury" items in the city, including boats. Chicago boat dealer Lou Sandoval responds to that proposal. As someone who was raised on the Southside by working class parents, I never imagined I would be where... Read more »

Ensure your website is mobile-ready with this handy checklist


Bob McCann
October 15, 2014

Mobile browsing has officially eclipsed desktop browsing. According to a recent comScore report, smartphones and tablets combined now account for 60 percent of all online traffic up from 50 percent a year ago. This doesn’t mean you don’t need to stay after your full site, because the other half is... Read more »

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