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Accelerate your Facebook page with post boosting

Jim Jabaay

Your dealership is trying to drive sales, but how do you make the most of Facebook and its powerful advertising platform to make that happen? You may want to try boosting your Facebook posts, but with a strategy. The days of blindly posting inventory on Facebook and hoping someone comes to your dealership to make a purchase are over. Your ...

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Simple ways to get the most out of your Facebook business page

lauren mclean headshot

Most successful dealers have an active dealership Facebook page – one that looks nice and neat, provides all necessary information and is updated regularly. Why is this? Because Facebook is by far the largest and most result-driven social media channel for businesses. We’ll quickly mention the basics – things like contact information, dealership address and high-quality images used as your ...

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Handling marina emergencies effectively

Tom Mukamal_2017_crop

What do all marinas share in common? Power cables, gasoline, water, lots of people and a frequently aging infrastructure. Additionally, many marinas have coastal areas prone to natural disasters and most marinas are accessible by the public. In short, we are all exposed to a broad and often unpredictable array of emergency situations. At IGY Marinas, we have dealt with ...

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Sales in a world of everything digital

lauren mclean headshot

With a huge increase in digital marketing methods – social media, email marketing and search engine optimization – and a decrease in the effectiveness of traditional marketing, it’s time that we also re-evaluate methods of sales. What used to work in the “good old days” might just be a thing of the past. Why do people go online first? It’s ...

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Identifying new marina markets strategically

tom-mukamal-heashot

Adding a new or existing marina to a branded portfolio requires months, if not years, of extensive analysis to determine if the destination is up to par with today’s industry standard of a luxury yachting facility or if it has certain unique attributes, which, over time, will attract high-end boaters. Yacht owners, captains and crew members associate major marina company ...

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How to inspire customer loyalty

lauren mclean headshot

While it’s not true in all cases, customer loyalty is certainly not what it used to be. With 24/7 access to the internet on mobile devices, and businesses bidding against each other for online ad space, customers can be quick to go to a competitor for a lower price or a better deal. According to insights from The Survey of ...

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Sustaining a business to generate growth

tom-mukamal-heashot

As we take a close look at the industry, we see numerous vessel brands, management companies, training facilities, designers and everyone in between yearning to grow their businesses and help shape the yachting world of today. This drive and passion, while very much a substantial part of sustaining a successful business, is just the foundation. It is the long-term vision, ...

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Building a yachting destination

tom-mukamal-heashot

It is truly amazing to see the evolution of the marina industry today. Yachting venues such as Yacht Haven Grande and Rodney Bay Marina have transitioned from mere nautical equivalent parking and storage locations to luxurious vacation destinations in some of the most sought-after countries around the world. Boaters have become more selective in their yachting destination, yearning for more value-added ...

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Revisiting 6PAX restrictions key to industry growth

chris-oetting

Boating is a lifestyle that everyone should have the opportunity to experience. The mission of our industry is to share the boating experience with as many people as possible, regardless of age, socioeconomic status, or background. It is widely agreed upon by people within the industry that one of the largest hurdles impeding that is affordability. When this topic comes ...

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