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Big Shoes to Fill

Last month our company, Correct Craft, celebrated the 100th birthday of Ralph Meloon, a son of our founder and lifelong member of the Correct Craft team. Ralph has had a tremendous impact on our company and has served pretty much every key role at Correct Craft including President and Chairman. He still serves today as our Chairman Emeritus and we ...

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Voice search’s rise is great news for marine dealerships

“Siri, tell me how much a 2018 Cobalt Surf R7 costs.” “Siri, find one of those near me.” “Siri, give me directions to the dealership.” Not only do search engines like Google simplify the process of finding the answers you need, but now you don’t even need to type your question into a search bar. Voice search on smartphones has ...

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Vice President Pence’s visit and tax reform

Last week Correct Craft was honored to have Vice President Mike Pence visit our world headquarters in Orlando and tour our largest company, Nautique Boats. Accompanying Vice President Pence on the visit were Florida’s Gov. Rick Scott and U.S. Secretary of Agriculture Sonny Perdue. Nautique President Greg Meloon and I were honored to tour the vice president around our Orlando ...

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Support the Caribbean Communities/Eastern Caribbean Fund

Boating plays a major in role in the economic and social infrastructure of many Caribbean islands. It is a unique ecosystem involving local boater, international yachting adventurers, local tradesmen and a rich history and culture of exploration and intrigue. We must also be diligent supporters for these island communities in their time of need. In wake of catastrophic physical, psychological ...

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Facebook won an election. It can grow your business too.

In a recent 60 Minutes interview, Brad Parscale, digital director for the Trump campaign, discussed that Facebook played a major role in the president’s win last November. Let’s take a look at a couple factors on how he did it and apply it to our own businesses as manufacturers and dealers. Social advertising vs. traditional “Facebook now lets you get ...

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An industry for sale – the seller’s struggle

The boating industry is going through substantial changes – more than it ever has. One significant factor impacting our industry is a generational change in leadership. With many of our boating industry leaders looking toward retirement, the leadership of our industry will be much different in a few years. A significant catalyst driving this change is the desire of many ...

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Who owns the customer?

A dealer, distributor and manufacturer all meet for lunch one afternoon. After the customary meet and greet, the question about who owns the customer pops up. Firstly, they have to decide how to define customer. After all, this is about optics across the supply chain. Arguably the dealer is a customer of the distributor, and the distributor is the customer ...

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