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Chris Gerber

Simple steps to losing your loyal customers

You don't have to give poor customer service in order to lose customers, but it certainly helps. A personal customer service saga. The easiest way to lose your keys is to leave them somewhere. The easiest way to lose your money is at the casino. The easiest way to lose your mind is to attempt to read William Faulkner. And ...

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5 tips (and more) to improve email marketing campaigns

Email marketing still stands as the most likely way to influence consumer buying decisions, according to the 2012 Channel Preference survey by ExactTarget.com. It remains the preferred direct marketing channel for consumers aged 15 and older and nets a higher daily usage rate than text messaging, Twitter and even Facebook. According to the survey, when asked if the consumer has ...

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