Simple steps to losing your loyal customers

By Christopher Gerber
May 16, 2012

You don't have to give poor customer service in order to lose customers, but it certainly helps. A personal customer service saga. The easiest way to lose your keys is to leave them somewhere. The easiest way to lose your money is at the casino. The easiest way to lose your mind is to attempt to read... Read more »

5 tips (and more) to improve email marketing campaigns

By Christopher Gerber, Associate Digital Editor
April 24, 2012

Email marketing still stands as the most likely way to influence consumer buying decisions, according to the 2012 Channel Preference survey by ExactTarget.com. It remains the preferred direct marketing channel for consumers aged 15 and older and nets a higher daily usage rate than text messaging, Twitter... Read more »