Brianna Liestman
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Be real, not “on fleek”
To ensure the boating industry’s future, companies will need to start targeting Millennials. Justin Di Vilio posted a great blog…
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Remember the unconventional buyer
Everyone in our industry is amped up for their area boat show and the possibility of new boat sales. I,…
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Cut the jargon in 2016
As an editor, I spend a significant amount of time choosing my words carefully. Each one has a purpose. It’s…
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Sixty-six percent of job seekers use family and friends to find work
Finding good applicants for open positions is never easy. Indeed, 47 percent of small businesses report few or no qualified…
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Google rolls out Smart Goals for advertisers
Google AdWords is a helpful tool for attracting more web customers, and the newest addition to the platform makes it…
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Chris-Craft to build lifestyle bicycles
Chris-Craft recently announced a partnership with PTX Performance Products, Inc. to create a line of retro-modern lifestyle bikes, expanding Chris-Craft’s…
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Number of middle-class adults drops 11 percentage points since 1970s
Boating has always been considered a classically middle-class activity, perfect for families looking to add recreation to their lifestyle. The…
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Two thirds of people will own a smartphone by 2018
As I’ve been writing our ’16 Marketing Trends for 2016 for the January issue of Boating Industry, there was one…
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Give the gift of education
I can be a bit helpless with gifts. If I am not given some hint or clue as to what…
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