Home » Blogs » Brianna Liestman (page 4)

Brianna Liestman

Make sure your customers are fueling smart this season

Brianna-Liestman

As the summer boating season officially begins, we need to do everything we can to make sure customers are having the most safe and enjoyable time on the water possible. They can’t do this if they have to spend their season in the service department. It is imperative that boat businesses do everything they can to educate customers on what ...

Read More »

Is boating for the middle class?

Brianna-Liestman

Ever since the Department of Labor announced its final rule on overtime pay, I have been reading articles for different groups to gauge reactions. One from National Public Radio particularly caught my eye. The article from NPR covering the impact of the final rule is part of a series called “Hangin’ On,” covering the economic pressures of American life. In the ...

Read More »

It doesn’t take much to please your employees

Brianna-Liestman

Making your employees feel valued is key for anyone looking to hire and retain good people. And thankfully, it doesn’t take much to do so. What sometimes gets lost in the conversation about employee satisfaction is that it’s about creating relationships. It’s being human and empathizing with others. And in any relationship, the little things are what tend to have ...

Read More »

Digital marketing is traditional marketing

Brianna-Liestman

Entrepreneur posted an excellent article this week, “Why Digital Marketing is Traditional Marketing.” The articles asserts that what we have always considered "traditional marketing" is no longer traditional. Digital marketing is not a niche medium but a basic marketing practice, and employment trends and marketing strategies have shifted in a way to show that companies are making changes to reflect the ...

Read More »

Wisconsin dealers exude enthusiasm for coming season

Brianna-Liestman

I had the privilege of visiting seven dealers in the state of Wisconsin last week: Nestegg Marine, Shipyard Marine, Gage Marine, Gordy’s Lakefront Marine, Reed’s Marine, Don’s Marine and SkipperBud’s of Madison. I am thankful each dealer took the time to let me tour their facilities during an incredibly busy time while getting boats ready for the short season of ...

Read More »

New FLSA rule could impact overtime for exempt employees

Brianna-Liestman

If you have salaried employees who regularly work overtime, a new rule coming will affect your business directly. The Labor Department is moving to release its final rule to change the salary-base threshold amounts for exempting workers from overtime pay. After the final Fair Labor Standards Act coverage rule is published, employers will have 60 days to comply. The Office ...

Read More »

How boats are made

Brianna-Liestman

I was fortunate to visit Premier Marine, Inc. last week to interview team members– huge benefit to having our offices just south of Premier’s corporate offices – for an upcoming article in the June/July issue. While I was there, I was given the opportunity to experience a plant tour. We went from building to building to see the entire process ...

Read More »

Have you started your Top 100 application?

Brianna-Liestman

This week, we saw the first of our completed Top 100 applications start rolling in. Dealers have taken advantage of the opportunity to submit the application before the busiest part of the year rears its beautiful head. While dealers who wait until the deadline have additional time, those who have already finished can check off an important item on their ...

Read More »

Everyone’s effort to engage Hispanic boaters

Brianna-Liestman

The Recreational Boating and Fishing Foundation hosted a webinar on Monday, March 28 on “Reaching the Hispanic Community.” The webinar talked in detail about the demographic realities in the U.S., best practices for reaching this community and anecdotal evidence of its potential, based on the existing campaigns of organizations such as the South Carolina Department of Natural Resources and Freedom ...

Read More »