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Brianna Liestman

There’s still time to apply for Top 100

It’s the day after the Boating Industry Top 100 applications are due! The editorial staff has already begun combing through applications and getting ready to select the 100 best boat dealers in North America of 2016. If you haven’t completed an application yet, you may feel like this: But don’t worry. If you’re still working on an application and want ...

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Small business owners need to take a vacation

If you’re a small business owner, you probably know that taking a vacation would be good for you and for your business – and yet you probably haven’t done it yet. A recent survey released by Marriott Rewards Premier Business Credit Card found that two-thirds of small business owners think taking a personal vacation benefits their business, including improved focus, ...

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Make sure your customers are fueling smart this season

As the summer boating season officially begins, we need to do everything we can to make sure customers are having the most safe and enjoyable time on the water possible. They can’t do this if they have to spend their season in the service department. It is imperative that boat businesses do everything they can to educate customers on what ...

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Is boating for the middle class?

Ever since the Department of Labor announced its final rule on overtime pay, I have been reading articles for different groups to gauge reactions. One from National Public Radio particularly caught my eye. The article from NPR covering the impact of the final rule is part of a series called “Hangin’ On,” covering the economic pressures of American life. In the ...

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It doesn’t take much to please your employees

Making your employees feel valued is key for anyone looking to hire and retain good people. And thankfully, it doesn’t take much to do so. What sometimes gets lost in the conversation about employee satisfaction is that it’s about creating relationships. It’s being human and empathizing with others. And in any relationship, the little things are what tend to have ...

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Digital marketing is traditional marketing

Entrepreneur posted an excellent article this week, “Why Digital Marketing is Traditional Marketing.” The articles asserts that what we have always considered "traditional marketing" is no longer traditional. Digital marketing is not a niche medium but a basic marketing practice, and employment trends and marketing strategies have shifted in a way to show that companies are making changes to reflect the ...

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Wisconsin dealers exude enthusiasm for coming season

I had the privilege of visiting seven dealers in the state of Wisconsin last week: Nestegg Marine, Shipyard Marine, Gage Marine, Gordy’s Lakefront Marine, Reed’s Marine, Don’s Marine and SkipperBud’s of Madison. I am thankful each dealer took the time to let me tour their facilities during an incredibly busy time while getting boats ready for the short season of ...

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New FLSA rule could impact overtime for exempt employees

If you have salaried employees who regularly work overtime, a new rule coming will affect your business directly. The Labor Department is moving to release its final rule to change the salary-base threshold amounts for exempting workers from overtime pay. After the final Fair Labor Standards Act coverage rule is published, employers will have 60 days to comply. The Office ...

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How boats are made

I was fortunate to visit Premier Marine, Inc. last week to interview team members– huge benefit to having our offices just south of Premier’s corporate offices – for an upcoming article in the June/July issue. While I was there, I was given the opportunity to experience a plant tour. We went from building to building to see the entire process ...

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