Home » Blogs » Brianna Liestman (page 3)

Brianna Liestman

Digital gap among Latino adults narrows

Brianna-Liestman

According to a recent study by the Pew Research Center, a long-standing digital divide in internet use between Latino and white adults is now at its narrowest point since 2009. The share of Latino adults who report using the internet increased 20 percentage points, up from 64 percent to 84 percent in 2015. Over the same period, internet use grew ...

Read More »

Home ownership is at its lowest rate since 1965

Brianna-Liestman

The U.S. Census Bureau announced last week that the home ownership rate is currently at 62.9 percent, a non-seasonally-adjusted figure. According to the Federal Reserve Economic Data from the Federal Reserve Bank of St. Louis, this is the lowest the home ownership rate has been in 51 years. In addition, the National Association of Realtors released its annual survey on ...

Read More »

Free trade is not another election issue

Brianna-Liestman

Back in January, Correct Craft President and CEO Bill Yeargin wrote an excellent blog about the Trans-Pacific Partnership (TPP) and his belief that the industry should support free trade. Yeargin has been a vocal advocate in the press on how free trade will significantly impact the boating industry. Recently, Yeargin was interviewed by Fortune magazine for an article on free ...

Read More »

Catching Millennials with Pokémon Go

Brianna-Liestman

Have you played Pokémon Go yet? Don’t worry, me either. But it’s likely you’ve seen dozens of social media posts and news stories about it. After all, it is now the biggest U.S. mobile game. Ever. Pokémon is a pop culture mainstay of my generation that I completely skipped, but for those of you who are unfamiliar with Pokémon, here’s ...

Read More »

You’ve got to find their purpose

Brianna-Liestman

I read a lot of Millennial think pieces. It often feels like a form of masochism because so many people get my generation so wrong. However, one article I found felt more on the nose. My favorite quote from the article will forever be this. I can only hope people who write generational trend pieces can really let it sink in: "All ...

Read More »

Despite rules, social media used in workplace

Brianna-Liestman

A recent Pew Research Center study found that American adults employed on a part- or full-time basis say social media plays some role in the lives of many American workers. The study highlighted trends for how employees are using social media at their job – professionally or personally. What I found most interesting about the study was the percentage of ...

Read More »

There’s still time to apply for Top 100

Brianna-Liestman

It’s the day after the Boating Industry Top 100 applications are due! The editorial staff has already begun combing through applications and getting ready to select the 100 best boat dealers in North America of 2016. If you haven’t completed an application yet, you may feel like this: But don’t worry. If you’re still working on an application and want ...

Read More »

Small business owners need to take a vacation

Brianna-Liestman

If you’re a small business owner, you probably know that taking a vacation would be good for you and for your business – and yet you probably haven’t done it yet. A recent survey released by Marriott Rewards Premier Business Credit Card found that two-thirds of small business owners think taking a personal vacation benefits their business, including improved focus, ...

Read More »

Make sure your customers are fueling smart this season

Brianna-Liestman

As the summer boating season officially begins, we need to do everything we can to make sure customers are having the most safe and enjoyable time on the water possible. They can’t do this if they have to spend their season in the service department. It is imperative that boat businesses do everything they can to educate customers on what ...

Read More »