Brianna Liestman
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Google’s game changer in online ad campaigns
Last week, Google made a pretty big announcement that will affect your business: its latest feature will be able to…
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Go ahead, be grumpy at work
In a service industry like ours, it is natural to put on a happy face at work – even when…
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Women participation rate in labor force declining
Addressing the workforce issue in the marine industry will take more than introducing boating careers to potential employees. We have…
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A new workforce
As we put our April issue to bed and await its arrival in mailboxes, the workforce problem in the marine…
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Millennials go outside, just not on boats
Millennials love spending time outdoors. Unfortunately, it seems many of them prefer spending that precious time in nature in a…
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Single women are buying more homes. Will that translate to boat sales?
Tomorrow is International Women’s Day, and so in honor of it I thought I would share some interesting data regarding…
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Valuable training for a competent marine workforce
It’s no shock that the marine industry is in desperate need of skilled technical employees in all segments. There are…
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To reach Millennials, get rid of the misconceptions
If your business is looking to attract Millennials, either to sell them a product or hire them for work, you’ll…
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