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Brianna Liestman

Google’s game changer in online ad campaigns

Last week, Google made a pretty big announcement that will affect your business: its latest feature will be able to tell when consumers who clicked on an ad in search results made a credit or debit card purchase at a corresponding physical store. This helps advertisers better track the success of online campaigns. Google achieves this by working with credit ...

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Go ahead, be grumpy at work

In a service industry like ours, it is natural to put on a happy face at work – even when we’re feeling cranky. While that may be a good practice when interacting with our customers, research shows it may not be the most productive or healthy. A recent Quartz post highlighted several studies that are relatively new, connecting workers’ productivity ...

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Women participation rate in labor force declining

Addressing the workforce issue in the marine industry will take more than introducing boating careers to potential employees. We have to address real barriers we have in reaching young people. One such barrier is reaching out to young women, who make up a large percentage of our potential workforce. Pew Research reports that women account for 46.8 percent of the ...

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A new workforce

As we put our April issue to bed and await its arrival in mailboxes, the workforce problem in the marine industry is still taking up a significant amount of my brain space. What can we do to address the issue? How can we attract young people to working in the marine trades? One thing we absolutely need to do is ...

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Millennials go outside, just not on boats

Millennials love spending time outdoors. Unfortunately, it seems many of them prefer spending that precious time in nature in a campsite, not on a boat. The 2017 North American Camping Report, an independent study supported by Kampgrounds of America, states an estimated 13 million U.S. households plan to do more camping in 2017 than in 2016, and more than one ...

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Find your next employee on Facebook

Starting last week, Facebook users in the U.S. and Canada can search and apply for jobs directly from the social site. This follows recent research from ADP that showed 14.4 million Americans used social media to find employment (present company included). The ADP survey also showed 73 percent of companies had successfully hired employees using social media. Businesses can now ...

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Valuable training for a competent marine workforce

It’s no shock that the marine industry is in desperate need of skilled technical employees in all segments. There are several efforts the industry can and has taken to address the workforce shortage problem, which we will highlight in our April issue. One way the industry has tackled this problem is through creating and supporting workforce training programs, many of ...

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Social media: Not just for reaching Millennials

If your social media strategy is centered solely on targeting Millennials, it’s time to rethink your approach. An article in The New York Times shared data from a recent Nielsen report that shows Americans from 18 to 34 are less obsessed with social media than adults 35 to 49. While Millennials spend an average of 6 hours 19 minutes per ...

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To reach Millennials, get rid of the misconceptions

If your business is looking to attract Millennials, either to sell them a product or hire them for work, you’ll need to connect with them on their level. That doesn’t mean Snapchatting them about whether or not they want to see the new boat you just got in (although getting on Snapchat is not a bad idea). It means communicating ...

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