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Brianna Liestman

A new workforce

As we put our April issue to bed and await its arrival in mailboxes, the workforce problem in the marine industry is still taking up a significant amount of my brain space. What can we do to address the issue? How can we attract young people to working in the marine trades? One thing we absolutely need to do is ...

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Millennials go outside, just not on boats

Millennials love spending time outdoors. Unfortunately, it seems many of them prefer spending that precious time in nature in a campsite, not on a boat. The 2017 North American Camping Report, an independent study supported by Kampgrounds of America, states an estimated 13 million U.S. households plan to do more camping in 2017 than in 2016, and more than one ...

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Find your next employee on Facebook

Starting last week, Facebook users in the U.S. and Canada can search and apply for jobs directly from the social site. This follows recent research from ADP that showed 14.4 million Americans used social media to find employment (present company included). The ADP survey also showed 73 percent of companies had successfully hired employees using social media. Businesses can now ...

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Valuable training for a competent marine workforce

It’s no shock that the marine industry is in desperate need of skilled technical employees in all segments. There are several efforts the industry can and has taken to address the workforce shortage problem, which we will highlight in our April issue. One way the industry has tackled this problem is through creating and supporting workforce training programs, many of ...

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Social media: Not just for reaching Millennials

If your social media strategy is centered solely on targeting Millennials, it’s time to rethink your approach. An article in The New York Times shared data from a recent Nielsen report that shows Americans from 18 to 34 are less obsessed with social media than adults 35 to 49. While Millennials spend an average of 6 hours 19 minutes per ...

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To reach Millennials, get rid of the misconceptions

If your business is looking to attract Millennials, either to sell them a product or hire them for work, you’ll need to connect with them on their level. That doesn’t mean Snapchatting them about whether or not they want to see the new boat you just got in (although getting on Snapchat is not a bad idea). It means communicating ...

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From 1999 to 2017, boating is still The White Man’s Sport

Every week I post a different “Throwback Thursday” photo on the Boating Industry Instagram account. It’s a huge benefit of having 87-some years of archives at your disposal. Sometimes I go back pretty deep – back to the 1930s – and other times I stay a little closer to home, like when I picked up the 1999 archive book last ...

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Other industries are ready to engage new markets. Why aren’t we?

The New Markets Task Force of the Recreational Boating and Leadership Council will be presenting its educational training module to the industry in a Boating Industry webinar at 2 p.m. EST on Jan. 5. The program has been presented live at several industry shows already. The discussion around engaging new markets has largely discussed the income potential of engaging these ...

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Federal judge blocks overtime rule

If there’s anything we have learned from the year 2016, it is that this was not the year to be a betting man or woman. That is, of course, unless you like betting dangerously against the odds. From the Brexit decision to the U.S. presidential election to even the Cubs winning the World Series, it has been a year of ...

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