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Brianna Liestman

To attract Millennials, hire tattooed employees

Brianna-Liestman

Are you looking to attract more Millennials to your business? Based on the results of our most recent survey, which will be featured in the October issue of Boating Industry, you definitely are. If you indeed are looking to bring in younger buyers, it may be time to hire more tattooed employees. A recent study was conducted with U.S. and ...

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Find a young mentor

Brianna-Liestman

A recent editorial piece written by Phyllis Korkki of The New York Times caught my eye this week, as the titled offered a very intriguing question and response: “What Could I Possibly Learn From a Mentor Half My Age? Plenty.” The article discusses the benefits of reverse mentorship and chronicles her process being mentored by a young editor with more ...

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iPhone 7 will be water-resistant

Brianna-Liestman

Rarely does the announcement of Apple’s latest phone have a huge impact on our industry. After all, we’re trying to get people off their phones and on the water. However, Apple’s introduction yesterday of the iPhone 7 and 7 Plus will certainly impact the boating industry: The new phones are now, according to Apple, water-resistant. The new models are able ...

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Take charge of your own marine industry career

Brianna-Liestman

I have the privilege of taking charge of an upcoming special supplement – Women Making Waves – for Boating Industry, which will run as a part of our October issue and independently at the Marine Dealer Conference & Expo. It has been a joy to dive deep into a pool of candidates who have all done such wonderful work in ...

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Same content, new format

Brianna-Liestman

While filling my morning mug and scrolling through my Instagram feed recently, I happened to see a sponsored post from The New York Times advertising its new Crossword Puzzle app. Subscribers can access daily crossword puzzles on their mobile phone, tablet or desktop computer, as well as The Daily Mini and other bonus free puzzles. I was instantly struck by ...

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Are you delegating enough of your work?

Brianna-Liestman

Are you a manager who feels swamped by all of the work you need to get done? Are you looking for ways to become more productive? You may need to start delegating more of your work. A recent study from the Harvard Business Review aimed to quantify the returns of delegation by reviewing legal partners that delegated work to associates. ...

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Digital gap among Latino adults narrows

Brianna-Liestman

According to a recent study by the Pew Research Center, a long-standing digital divide in internet use between Latino and white adults is now at its narrowest point since 2009. The share of Latino adults who report using the internet increased 20 percentage points, up from 64 percent to 84 percent in 2015. Over the same period, internet use grew ...

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Home ownership is at its lowest rate since 1965

Brianna-Liestman

The U.S. Census Bureau announced last week that the home ownership rate is currently at 62.9 percent, a non-seasonally-adjusted figure. According to the Federal Reserve Economic Data from the Federal Reserve Bank of St. Louis, this is the lowest the home ownership rate has been in 51 years. In addition, the National Association of Realtors released its annual survey on ...

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Free trade is not another election issue

Brianna-Liestman

Back in January, Correct Craft President and CEO Bill Yeargin wrote an excellent blog about the Trans-Pacific Partnership (TPP) and his belief that the industry should support free trade. Yeargin has been a vocal advocate in the press on how free trade will significantly impact the boating industry. Recently, Yeargin was interviewed by Fortune magazine for an article on free ...

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Catching Millennials with Pokémon Go

Brianna-Liestman

Have you played Pokémon Go yet? Don’t worry, me either. But it’s likely you’ve seen dozens of social media posts and news stories about it. After all, it is now the biggest U.S. mobile game. Ever. Pokémon is a pop culture mainstay of my generation that I completely skipped, but for those of you who are unfamiliar with Pokémon, here’s ...

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