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Brianna Liestman

Opt outside on Black Friday

Brianna-Liestman

For the second year in a row, the sports co-op REI will close on Friday, Nov. 25 – Black Friday – in an effort to not “feed the Black Friday frenzy.” The move closes 149 stores and gives over 12,000 employees a paid day off, supported by a social media campaign #OptOutside. Despite the cold Minnesota weather, I participated in ...

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Automate your inventories to stay competitive

Brianna-Liestman

The grocery industry and the boating industry are, on the surface, completely different from one another. After all, one is a need-based industry while the other is want-based. However, there is a lesson we can learn from the grocery industry’s resistance to change. According to an article in The Washington Post, the typical manager of a food retail shop is ...

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Investors like businesses with fewer assets

Brianna-Liestman

A recent study from the Harvard Business Review shows that investors today prefer companies with fewer physical assets. That is not great for the boating industry. HBR looked at the 2015 S&P 1500 Index, a mix of small-, medium- and large-cap stocks, and separated the index based on industry sector. Then, HBR examined each industry’s average percentage of physical assets ...

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21 states sue Department of Labor on overtime rule

Brianna-Liestman

Last week, 21 states sued the U.S. Department of Labor over the impending rule that would require employers to pay overtime to any salaried worker making less than $47,476 a year. Republican Nevada Attorney General Adam Laxalt filed the suit in the U.S. District Court in Eastern Texas, urging the court to block the implementation. Other plaintiffs include Alabama, Arizona, ...

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To attract Millennials, hire tattooed employees

Brianna-Liestman

Are you looking to attract more Millennials to your business? Based on the results of our most recent survey, which will be featured in the October issue of Boating Industry, you definitely are. If you indeed are looking to bring in younger buyers, it may be time to hire more tattooed employees. A recent study was conducted with U.S. and ...

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Find a young mentor

Brianna-Liestman

A recent editorial piece written by Phyllis Korkki of The New York Times caught my eye this week, as the titled offered a very intriguing question and response: “What Could I Possibly Learn From a Mentor Half My Age? Plenty.” The article discusses the benefits of reverse mentorship and chronicles her process being mentored by a young editor with more ...

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iPhone 7 will be water-resistant

Brianna-Liestman

Rarely does the announcement of Apple’s latest phone have a huge impact on our industry. After all, we’re trying to get people off their phones and on the water. However, Apple’s introduction yesterday of the iPhone 7 and 7 Plus will certainly impact the boating industry: The new phones are now, according to Apple, water-resistant. The new models are able ...

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Take charge of your own marine industry career

Brianna-Liestman

I have the privilege of taking charge of an upcoming special supplement – Women Making Waves – for Boating Industry, which will run as a part of our October issue and independently at the Marine Dealer Conference & Expo. It has been a joy to dive deep into a pool of candidates who have all done such wonderful work in ...

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Same content, new format

Brianna-Liestman

While filling my morning mug and scrolling through my Instagram feed recently, I happened to see a sponsored post from The New York Times advertising its new Crossword Puzzle app. Subscribers can access daily crossword puzzles on their mobile phone, tablet or desktop computer, as well as The Daily Mini and other bonus free puzzles. I was instantly struck by ...

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Are you delegating enough of your work?

Brianna-Liestman

Are you a manager who feels swamped by all of the work you need to get done? Are you looking for ways to become more productive? You may need to start delegating more of your work. A recent study from the Harvard Business Review aimed to quantify the returns of delegation by reviewing legal partners that delegated work to associates. ...

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