Brianna Liestman
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Approach atypical boat buyers
I recently attended my first boat show while working at Boating Industry. After attending the Marine Dealer Conference and Expo…
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Developing a new workforce
If you’re having a hard time finding talent for your business’s open positions, how about contracting a retiree? This is…
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Building brand loyalty
I am part of a group on Facebook that caters to my three nearest suburbs as an online garage sale:…
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What lower gas prices mean for boating
Gas prices continue to drop with the decreasing price of oil, which reached as low as $50 a barrel on…
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Reverse mentoring harvests mutual understanding
Experts have said that within the next few years, millennials will account for nearly half of the workforce in the…
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Do you have a work best friend?
Do your employees have a work best friend? If the answer is no, you may be risking decreased productivity, a…
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Are community college degrees a better investment?
When I was applying for my post-secondary education school of choice, I thought attending my local community college was a…
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Provide timely feedback for employees
I read an article recently that said millenials crave feedback exponentially more than previous generations, to which I thought, “That seems…
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Rally your customer base through giving
Black Friday has come and gone, and we are in the midst of many online orders today on Cyber Monday.…
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Data security during the holidays
Digital security is on the minds of holiday customers this year, particularly with recent security breaches from Target and Home…
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