The endless benefits of volunteering

Brent Renneke
May 25, 2012

In a recent Harvard Business Review blog, Sylvia Ann Hewlett revealed a few surprising statistics that highlight the value of volunteering in creating a happy workforce. For one, 77 percent of recent college graduates said a company’s commitment to social issues is a crucial factor in where they choose... Read more »

What’s behind the shortage of marine workers?

Brent Renneke
April 6, 2012

Many in the marine industry have reported a shortage of skilled trade workers. Whether it is mechanics or those involved with the manufacturing side, the current workforce is getting older and replacements just don’t seem available. Even in Detroit, a city that just recently dropped below a 9-percent... Read more »

Getting the most out of your promotions

Brent Renneke, Associate Editor
January 11, 2012

Promotions can be a great tool to bring people to your dealership or generate sales leads. But, are you sufficiently promoting your promotion? In a Hubspot Blog article titled “17 Silly Missed Lead Generation Opportunities,” Pamela Vaughan lays out 17 different locations you should be promoting and... Read more »

Tracking the geographic success of your Facebook page

Brent Renneke
July 5, 2011

Brent Renneke, associate editor, Boating Industry — As your Facebook page has matured, the “Likes” are starting to pile up, and it feels great to track that growing support in a quantitative manner. But, the true success of your Facebook marketing campaign may involve a deeper analysis. For example,... Read more »

Need a loan? Turn to your (online) peers

Brent Renneke
June 24, 2011

Brent Renneke, associate editor, Boating Industry – The worst of the recession has passed (or at least we hope so), and most marine businesses have welcomed the transition of thought from survival mode to a search for new ways to grow. But, much like surviving the recession, growing in today’s market... Read more »

Turning “Dot-com” into “Dot-boats”

Brent Renneke
June 10, 2011

Brent Renneke, associate editor, Boating Industry – Just as boating businesses are starting to become comfortable with social media, another Web development is on the horizon, and, like Facebook and Twitter, it has the potential to make your website more popular than ever before. Responsible for the... Read more »

Uncertainty surrounds boating season

Brent Renneke
June 6, 2011

Brent Renneke, associate editor, Boating Industry – Although the economic conditions are given the most press, we all know that the most significant influence over our success is the one thing we can’t control ­– the weather.  This Memorial Day weekend, for example, was one to remember, albeit... Read more »