Get your customers excited about being on the water
Liz Hochstedler, Managing Editor
May 3, 2013
Filed under Liz Keener
For dealers in the northern part of the U.S., the news hasn’t been the best. Weather has been chillier than normal, meaning ice out has only just occurred at places like the popular Lake Minnetonka just outside the Twin Cities. And even areas that haven’t had ice on the water for a while are still struggling with cold temps that keep people out of their boats.
While some dealers see ice on a lake, storm season, or even a rainy day as an opportunity to sit on their hands and whine, others simply see it as another day to make sales.
Matt Mueller of Minnesota Inboard Water Sports told FOX 9 in the Twin Cities that boat sales at his dealership have been good, despite the fact that nearby Lake Minnetonka had 6-18 inches of ice on it earlier this week (See the video here.). It’s obvious from the dealership’s Facebook page that the store has been pushing the boating lifestyle to its 1,100-plus fans throughout the long winter.
And down the road at Tonka Bay Marina, staff worked to help the ice out by being on the water trying to help break up the ice to speed up the processes.
These businesses have refused to sit around and let weather dictate their sales. Sure, deliveries might not be high right now, and their customers can’t be on the water just yet, but they’re making the most of a bad situation.
The best thing to when dealing with rotten boating weather is to get your customers in the door, explain to them how badly they’re going to want a new boat the second it gets warm. Show them how they can be ready to go on Day 1 of spring or summer weather, rather than spending that first warm day inside a dealership picking out their new vessel.
One of the greatest pieces of advice I’ve ever received was GOYA — Get Off Your (Behind). Now’s the time to do that if you want to succeed this year.