What kind of first impression do you offer to your potential customers?
You likely go to great measures to make sure your showroom is clean and organized, your sales staff are attentive and ready to help, and the coffee is always hot. But in 2017, is your physical dealership really serving as the first impression of your dealership?
People are going online first to do their research before making a big purchase, so there’s a very good chance that your online showroom – your dealership’s website – will give them that first look at your business. Don’t lose leads and sales due to a poorly designed or hard-to-navigate website. Follow some key tips and best practices below to make sure your dealership’s online showroom is in its best possible shape.
Lauren McLean is the public relations manager for Dealer Spike, a company that provides innovative websites as well as a suite of powerful online advertising solutions that help marine dealers help increase sales and service profitability. For more information, visit www.DealerSpikeMarine.com or call 800-288-5917.