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In the age of Trump, think before you post

By Jonathan Sweet

So I understand that while I was in Dusseldorf, there was a controversy of some sort around the new president?

With that in mind, it brings to mind something I've written about for years, but is worth repeating again. If anything, it is more important than ever before: think long and hard about your social media policy these days.

I mean that from two positions. First, if you are the company owner, it's important to think about what you are posting, sharing. liking and commenting on when on Facebook, Twitter, Instagram, LinkedIn, what have you. I'm not telling you not to share your opinions, but think about the possible business impact.

I'm assuming that like most people, you're connected to not only social friends, but also business "friends" -- past and potential future clients. Keep in mind that if you take a stand on any issue, you're probably going to upset half that base. Would you make that same comment at an open house for your dealership or at a boat show reception? If not, you probably want to think twice about posting it online.

Secondly, make sure everyone in your company is fully versed on your social media policy (which, of course, you all have, right?). If anyone besides the owner has access to company social media outlets, be sure to review how it should be used and remind employees that company accounts are not for sharing personal views.We've all seen plenty of examples of corporate accounts run amok, which can cause serious damage to a company's reputation.

In both cases, personal and corporate, you/management can make that decision that the issue is important enough to take a stand on. If so, more power to you. Shout it from the rooftops, but be willing to take the results, both good and bad.

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