Those of you in snowy states are probably cheering the recent temperature increases as much as I am. I don’t know about you, but I am definitely ready to go boating again. But what about your customers who bought their first boat this past year? Are they ready?
One of the most intimidating aspects of boat ownership is the maintenance, especially for new boaters, and the cost of maintenance is the number one reason boaters give up the recreation.
As the temperatures are finally starting to warm up in the seasonal regions, those new boaters are getting as anxious as we are to get on the water again. They followed all of the necessary steps to winterize their boat, but that was some time ago. What needs to be done to get the boat ready for spring?
Dealers should be active in working with customers to make sure they are comfortable performing the necessary maintenance, not only to keep those boaters in the sport but also to further establish loyalty to the dealership.
Send an email reminder to customers to get their boats ready for spring, but make it a little more special. Add a checklist that helps them remember all the little things they may forget when prepping their boats.
Discover Boating created an easy-to-print checklist for spring start-up that you can provide your customers, which asks customers to refer to their owner’s manual for any manufacturer-specific recommendations. What if they didn’t have to dig through their manual? Your customers would be wowed if you provided tips for prepping their specific brands for spring. And of course, be sure to extend an offer to visit your service department if they have any questions.
The time invested in building trust is never time wasted. This personal reminder demonstrates to the customer just how much you value their safety and want their boating experience to be hassle-free. When they need service done on their boat and want to give the job to someone they know will take care of them, no one else but you will come to mind. And if you don’t have time to provide excellent service to your customers, what do you have time for?