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Something for your iPad … or not
Although our collection of e-white papers are perfectly suited to be downloaded and read on the new devices, you can…
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Good communication makes happy customers
One lesson at last year's Marine Dealer Conference and Expo that I think surprised a lot of dealers was the…
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When something’s got to give, how do you decide?
Today's economy has led to all sorts of tough decisions with seemingly no good alternatives.
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Numbers, not guts, will see you through the recession
If you think your gut alone can predict the market accurately enough to run a business, then I suggest you…
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Yes, we are real people, and we can prove it
We've been sharing thoughts, opinions, and personal stories about the marine industry for months now. So have many of you,…
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Do Mercury and Brett Favre have something in common?
Mercury's will-it-or-won't-it decision to move jobs to Oklahoma is starting to resemble the summer saga of another Wisconsin institution: Brett…
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Fountain looks to rebound after bankruptcy
The news coming out of Fountain Powerboats hasn't been good for a while, but this week it got a little…
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After 70 years, is Mercury leaving home?
Mercury Marine was founded in 1939 in Cedarburg, Wis. Is it time to leave the state where it all began?
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Do you know what your employees are telling customers?
My wife and I are aspiring boat owners. At least, I thought we were - until last weekend when she…
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