Home » Author Archives: Kelsey Houle (page 4)

Author Archives: Kelsey Houle

At the Helm: Charting the next course

A visit to Boating Industry’s archives recently reminded me of the significance of a recent deep-sea discovery, and its importance to a newly minted trade press editor who has a love of naval history. In mid-August, a team led by Paul G. Allen, the billionaire co-founder of Microsoft, announced that it had found unmistakable wreckage of the USS Indianapolis 18,000 ...

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Off Shore Marine: Events bring customers from afar

Off Shore Marine is on a growth trajectory. In both 2015 and 2016, the dealership reported impressive double-digit revenue growth, and it’s on pace to do the same this year.  With limited boating areas near its sole location in Branchville, N.J., Off Shore Marine has buckled down and worked hard to market to customers as far as 120 miles away. ...

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Ethanol still a significant challenge, survey says

Growing number of readers report ethanol-related problems Despite efforts to educate boaters about concerns over ethanol in general and E15 in particular, those in the industry are seeing a growing number of problems caused by the fuel. That’s according to the latest Boating Industry reader survey. We surveyed our readers via email in May to find out more about their ...

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40 Under 40

40 leaders from the boating industry’s next generation While finding employees interested in the marine industry can be a challenge, this year’s 40 Under 40 shows there is reason to be optimistic. These individuals touch all aspects of the industry, from associations to manufacturing to dealers to marinas and more. But they all have one thing in common – they stand ...

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At the Helm: Future focused

It seems we spend a lot of time in this industry worrying about young people – and with good reason.  Gen Xers and Millennials aren’t buying boats at rates comparable to the Baby Boomers or the Silent and World War II generations that came before them. They also aren’t choosing to work in the industry – leading to the workforce ...

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Super simple Facebook strategy

How’s your season going so far this year? I hope you’ve been delivering a ton of boats and have dozens and dozens of happy clients hitting the water as the summer is in full swing. During this time of year, it can be challenging at times to keep on top of your marketing. And if you don’t have a dedicated ...

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Top 100 dealers retain employees through retirement savings

When it comes to finding and keeping good employees, Top 100 dealers are the businesses that just get it. They are willing to make investments that keep their employees happy, show they value their teams and provide the means for those individuals to have a life outside their job. Providing a retirement savings plan is a key component to achieving ...

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