Home » Author Archives: Kelsey Houle

Author Archives: Kelsey Houle

Mark’s Marine: Fishing seminars add value for boat sales

After building a training room for 30-40 attendees, Mark’s Marine eventually moved the seminars to the showroom due to increased attendance.

Mark’s Marine, Inc. has been hosting fishing seminars for a few years, and they have been incredibly popular with its customer base. These informal classes help fishing enthusiasts learn how to use their fishing boats – which Mark’s Marine sells – better and more often. Now, the seminars have grown so much that Mark’s Marine doesn’t promote them anymore, because ...

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The changing marina climate

SUNTEX Liberty Landing Marina Jersey City HR PRG-610x300

Consolidation, innovation coming to marina segment A recent wave of consolidation in the marina segment has the potential to drastically reshape how and where boaters spend their time on the water. For an industry that has been dominated for decades by small, family-run operations, it’s a dramatically different look. Major, well-financed players have jumped into the segment in a big way ...

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Grab the 2017 opportunity


If nothing else, 2016 was interesting. It seemed to be a year of turmoil, from social upheaval to an election season that left the nation divided. 2017 promises more of the same. Change is the new normal and how we adapt to it is the difference between success and failure. Business is changing, society is changing, the political world is ...

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Skyrocket your boat show ROI


If you haven’t started working on your boat show strategy, you may want to consider it. I’m not talking selecting inventory and laying out your booth. I’m talking about setting goals and developing a plan to achieve them at the show. There are three main goals of any boat show for successful boat dealers: 1. Sell as many boats as ...

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2017 Outlook: Steady as she goes


They say slow and steady wins the race. If this is true, the boating industry is poised for major wins. The general tone about 2016 and going into 2017 is one of optimism and expectations for slow, steady growth to continue. According to data from Statistical Surveys, Inc. through September 2016, year-over-year sales hovered around 5 to 6 percent growth. At ...

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Full speed ahead

Manitou 23 X-Plode SRW Twin-610x300

Continued strong sales growth fueled by innovative designs and unmatched versatility suggest a sunny future for the pontoon segment While the recreational boating industry in North America has seen more than its share of highs and lows over the years, one constant has been the continued growth of the pontoon boat category. From humble beginnings where they were derided as ...

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2016 Editor’s Choice: Futrell Marine


Futrell Marine Nashville, Ark. One of the most important factors in the Top 100 is how dealers improve. No matter how good a company is, the best recognize that you can always get better. It’s a trait apparent throughout the best dealers on the list, and one that Futrell exemplified in 2015. Most notably, Futrell moved into the burgeoning wake ...

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2016 Editor’s Choice: Skier’s Marine


Skier’s Marine Westover, Ala. There’s no doubt that Skier’s Marine operates in an extremely competitive boat market. Among other boat dealerships, Skier’s competes with two of the top four ranked dealers in the 2016 Top 100 — Singleton Marine and Russell Marine. But Skier’s Marine holds its own. In 2015, the dealership was able to increase its revenue by 58 ...

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2016 Editor’s Choice: Buckeye Sports Center, Inc.


Buckeye Sports Center, Inc. Peninsula, Ohio This year’s Top 100 was incredibly strong and led to some very difficult decisions. For me, my editor’s choice was not one of them. Buckeye Sports Center had a great 2015. When we talk about improvement year over year, we want to see dealers make significant steps to enhance their businesses. The changes themselves ...

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2016 Hall of Fame: Best Practices


Boating Industry Top 100 Hall of Fame: MarineMax – Clearwater, Fla. Galati Yacht Sales – Anna Maria, Fla. Prince William Marina – Woodbridge, Va. Legendary Marine – Destin, Fla. Gordy’s Lakefront Marine – Fontana, Wis. The Boating Industry Top 100 Hall of Fame recognizes dealers who have won the coveted Dealer of the Year award twice. These companies support the ...

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