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Author Archives: jonathan.sweet

Volvo Penta intros new 6.2L V8 engines, inboard joysticks


Volvo Penta showcased two new V8 engines and its new Joystick for Inboard system Thursday at the Miami International Boat Show. The innovations are part of Volvo Penta's continuing "Easy Boating" strategy, designed to make boating more enjoyable and accessible to consumers, said Ron Huibers, president of Volvo Penta of the Americas. Volvo Penta's new aluminum 6.2L V8 380 and ...

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Mercury launches inboard joystick control, new engines at Miami event

mercury event

Mercury Marine introduced a bevy of new innovations from joystick control for inboard engines to new racing engines at a media event Wednesday night ahead of the Miami International Boat Show. The growth in popularity of water sports, particularly wake surfing, makes the technology an important addition to the Mercury lineup, Brunswick Corp. Chief Technology Officer David Foulkes said Wednesday. ...

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Weekly 5: New chairs for Congressional Boating Caucus


The BI Weekly 5 is a collection of tips, news and data affecting the boating industry this week. Be sure to look for the BI Weekly 5 every week on BoatingIndustry.com. 1. New chairs for Congressional Boating Caucus NMMA has announced two new House of Representative co-chairs of the Congressional Boating Caucus, Rep. Lois Frankel, D-Florida, and Rep.  Tom MacArthur, ...

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Northpoint Commercial Finance names director of business development for Canada


Northpoint Commercial Finance announced Monday that Natalie Bouchard has joined the company as a director of business development in Canada. Bouchard will join the efforts of the existing field sales team to provide enhanced regional coverage of existing customers and develop new business opportunities. Based in Alberta, Bouchard will lead business development efforts in Alberta, Saskatchewan and the Northwest Territories. ...

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Boating Industry 40 Under 40 nominations now open


Boating Industry is looking for the best young leaders in the marine industry for the 2017 40 Under 40 list. Nominees can be from any company or group that does business in the boating industry and must be under the age of 40 as of July 1, 2017. People can nominate themselves or be nominated by others in the industry. ...

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Boat dealers post double-digit sales gains in January

Boat dealers started out 2017 on a strong note, posting double-digit year-over-year gains across all categories. Same-store sales in January were up 18.4 percent from the same month a year earlier. That's according to the latest report from CDK Global Recreation, which is based on data from users of the company's Lightspeed software. That follows a year-over-decline of 10.1 percent ...

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Los Angeles Boat Show reports strong sales

The 61st annual Los Angeles Boat Show wrapped its four-day run January 22, with exhibitors reporting strong sales and leads, despite nearly record rainfall for the four-day event and a change of venue, to a snow-ringed Pomona Fairplex from the L.A. Convention Center, show organizers said. “I have to believe that a key to this year’s success was an over-the-top ...

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Palm Beach boat show returns in March

The 32nd annual Palm Beach International Boat Show is set to take place from March 23-26 along Flagler Drive in Downtown West Palm Beach, directly across the Intracoastal Waterway from Palm Beach Island. The show will feature more than $1.2 billion worth of yachts and accessories, including hundreds of boats ranging from small inflatables and tenders to superyachts nearly 300 ...

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ABBRA presents annual awards

Gold Coast Yachts, of St Croix USVI, Kittery Point Yacht Yard of Kittery, Maine, and Susan Swanton, of Biddeford Maine were honored at ABBRA’s Annual Award Ceremony on January 24. ABBRA's Boat Builder of the Year award was presented to Gold Coast Yachts, a boat building facility whose building process and product has made a lasting contribution to the recreational ...

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Why companies can’t keep their marketing on track


Marketing rarely fails because of a lack of interest, ideas, or even adequate resources. However, it always fails when it doesn’t turn prospective buyers into believers. Marketing derails when it's little more than a series of loosely strung together and uncoordinated “tactics”— email campaigns, promotions, presentations, blogs, social media engagements, charitable support, newsletters, collateral pieces, webinars, events, and all the ...

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